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Marketing Analyst / Brand Marketing Analyst Job at Tentek in Orlando

Tentek
Orlando, FL Full Time
POSTED ON 3/1/2025
AVAILABLE BEFORE 5/26/2025

The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1 : 1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.

In this role, you will :

  • Provide tactical support for direct channel and paid media campaigns including segment identification and input
  • Support activation in paid media by sharing audiences to platforms and monitoring health of audiences and match rates in platforms
  • Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations

Basic Qualifications

  • Experience with or exposure to a Marketing team within a large, matrix organization
  • Experience with or exposure to audience targeting & segmentation strategies and customer journey mapping
  • Experience using data and insights from multiple sources to provide actionable recommendations
  • Knowledge of or exposure to Paid and Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, LiveRamp, etc.)
  • Advanced experience conducting analyses in Excel and Strong presentation building skills
  • Preferred Qualifications

  • Knowledge of or exposure to Data Analysis and Manipulation Tools (Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)
  • Experience working in Salesforce Marketing Cloud
  • Required Education BA or equiv work experience

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