What are the responsibilities and job description for the SEO Specialist position at Tephra Inc.?
Description : Job Description :
Define and build frameworks to ensure that pages use SEO best practices and industry standards
- Help drive the overall technology SEO strategy
- Develop solutions to improve page relevance / richness, internal linking, and indexation rules
- Build internal tools to improve the productivity of the SEO team
- Develop data models to improve SEO elements
- Implement A / B tests to understand the effects of SEO projects and prioritize initiatives
- Work cross-functionally across other product teams to help them leverage opportunities for organic traffic growth
- Be an advocate for SEO best practices across engineering / dev teams; ensure adherence across projects
Required Skills and Experience