What are the responsibilities and job description for the Deputy Head-Marketing - Communication position at Tephra?
Description :
Deputy Head - Products and Platforms Marketing - Location Edison NJ, NYC Preferred
The candidate for this role is a proven leader with strong management skills. A Large part of the success of this role will be predicated on the ability to align cross-functionally with Sales, Product, Customer Success, and Engineering teams to understand a product, its impact on the market, and how to translate it into a strategy that will drive measurable results.
Core Skills needed
Public Relations, Analyst Relations, Event Management, Social Media, Sales Support, Industry Body, Partnering, etc.
Specific Responsibilities :
Develop a marketing strategy and leverage our product launches and services to support teams and drive awareness, demand generation and revenue growth.
Ensure our marketing strategy ties to organization goals and spearhead programs that showcase the Products and Platforms units individually and collectively.
Support Product Management and Sales to define product offerings and services that can be executed profitably and deliver on value propositions relative to each Product and Platform
Collaborate closely with product and sales executives to identify industry and technology trends, the competitive landscape and each Platform's core competencies, as well as customer and prospect feedback to secure and retain a winning market position
Translate a strategic marketing plan into actionable quarterly targets and initiatives
Oversee development of sales materials : driving effective content, and ensuring that all proposals, case studies, presentations, and sales marketing responses adhere to the company's quality, brand, and operational standards
Manage, coach, and build a high-performing marketing team
Develop and manage vendor / contractor relationships
Candidate Attributes
Leadership experience. Proven ability to work in high growth environments. A track record for leading teams capable of analyzing complex situations and developing action plans to lead cross-functional teams to the key objectives. Strong communication, project management, and collaboration skills with a proven ability to work with technical, sales and business teams.
Strategic thinker. Strategic, analytical thinker who consistently challenges the status quo and constructively challenges his or herself. Ability to translate strategic goals into plans and actionable objectives.
Visionary. Sees the big picture and looks beyond short-term and even long-term goals. Constantly reinforcing team, department, group, and company vision. Eager to lead a team that is constantly evolving. Not intimidated by last minute changes, unexpected obstacles, or tight deadlines. Stands firm in leadership during turbulent times on the team. Sees the evolving nature of the company as a huge opportunity to constantly improve and learn.
Consulting and Sales Craft : Gifted at navigating complex situations to achieve a positive result for all parties. A proven track record for engaging with all levels of client and service-provider contacts; serving as the point of escalation; managing difficult and / or complex situations and communications.
Outstanding business acumen. Ability to understand the key business levers and drivers for both customers, partners and understand different verticals supported by each Product and Platform
Proven ability to (a) make sound business decisions, including a track record of identifying gaps of business needs and developing high impact solutions, and (b) engage in a consultative manner with customers to develop long-term, trusted relationships for ongoing and growing strategic engagements.
Process Driven : A Proven track record of being data-driven with a commitment to a process. Drive and measure marketing initiatives.
Sound financial understanding. Experience with financial management and cost drivers and expertise leveraging the appropriate time, cost and scope levers to ensure the success of projects and long-term team performance.
High intelligence quotient. Street smart as well as book smart. Fast learner of new information, frameworks, and business requirements. Fast thinking in any situation.
Naturally ambitious and curious. Wants to continue to learn and grow in career.
Strong communication and interpersonal skills. Ability to ask questions, seek advice, frame problem / potential solutions for guidance. Able to bring stakeholders together to complete complex
Both B2B and B2B2C Software Marketing Experience strongly preferred. Significant B2B marketing experience in a leadership role blended with experience in scaled operations, enabling the ability to take a companywide leadership role in directing the strategic development and continued evolution of the Marketing function and relationships with adjacent groups
Requirements and Skills
10 years experience in Marketing Leadership role
A well-rounded leader who has business acumen / experience encompassing all areas of marketing (product, program development, digital / web / social media, strategy, marketing operations, and measurement)
Strong understanding and demonstrated proficiency with marketing automation systems and tools
Deadline-focused with the ability to creatively overcome obstacles along the way and manage multiple projects concurrently
Experience with implementation of scalable infrastructure, processes, and systems
An enthusiastic and creative leader with the demonstrated ability to build and lead teams toward common goals
Deep understanding of value drivers in recurring revenue business models
Proven ability to make sound business decisions, including a track record of identifying gaps or business needs and developing high impact solutions
Superb verbal and written communication, with seasoned presentation skills
Ability to manage influence through persuasion, negotiation, and consensus building
Analytical and process-oriented mindset
Demonstrated desire for continuous learning and improvement
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