What are the responsibilities and job description for the VP of Marketing - E-commerce position at Terpene Belt?
Qualifications
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.
10 Years as an e-commerce marketing leader managing a multi-million-dollar e-commerce business, with a proven track record of delivering revenue / profit targets, particularly in a startup environment
In-depth knowledge of digital marketing channels, SEO, SEM, and e-commerce best practices
Strong experience with managing WordPress e-commerce sites and proficiency in Google AdWords
Strong analytical skills and proficiency in using data to drive decision-making
Strong project management skills with the ability to manage multiple projects simultaneously
Excellent leadership and communication skills, with the ability to collaborate effectively across teams
A people leader, who's motivates and develops teams who take initiative and work both collaboratively and independently
Impeccable attention to detail
Passion for an entrepreneurial career path and for innovative marketing solutions
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Responsibilities
As the VP of Marketing - E-Commerce, you will be a vital part of our startup journey, collaborating closely with the executive team to launch e-commerce platforms for multiple brands under the Terpene Belt Farms umbrella
Your expertise will be instrumental in developing and executing comprehensive e-commerce strategies, with a focus on WordPress e-commerce environments
Work closely with the executive team to develop and execute a strategic marketing plan for the successful launch, ongoing revenue development and optimization of e-commerce channels across multiple brands
Collaborate cross-functionally to align marketing strategies with the overall business objectives of TBF
Lead the development, deployment, and optimization of SEO, SEM, email marketing, and social media to drive traffic, brand awareness, conversion, and revenue
Cultivate standards, systems and best practices for content creation, distribution, maintenance, and new product listings
Maintain a multi-channel content calendar that supports e-commerce strategies (e.g., emails, landing pages, blog posts, etc.)
Build and implement a year-one e-commerce channel launch and acceleration plan
Implement strategies to attract and acquire new customers and drive revenue
Foster customer loyalty and retention
Oversee day-to-day e-commerce operations, including customer service
Collaborate with operations and fulfillment teams to ensure a seamless and positive online shopping experience for customers
Establish key performance indicators (KPIs) and regularly analyze and report on the effectiveness of marketing campaigns and advertising spend
Use data-driven insights to analyze customer data and market trends to identify growth opportunities and optimize marketing strategies and improve overall e-commerce performance
Prepare and share regular channel insights, learnings, and recommendations
Benefits
Securing entry into an fast-growing startup with unlimited opportunities for growth
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