Content Strategist

Terra is seeking a Content Strategist (also called a Content Strategy Manager) to help lead a diverse range of client accounts, craft novel strategies, and create outstanding content. This role is perfect for a strategic thinker and strong writer with experience in client-facing agency work and a proven ability to craft content that aligns with ambitious marketing & PR goals.

Who You Are

• You are a strategic thinker with 7 years of experience — including at a creative or digital marketing agency — leading client projects and crafting effective content strategies.
• You are an exceptional writer with a talent for simplifying complex ideas and delivering high-quality work across diverse formats such as webpages, emails, long-form reports, and social media.
• You are an experienced editor skilled at refining content for clarity, impact, and brand consistency while ensuring alignment with marketing goals.
• You have helped lead client branding initiatives — from discovery through execution, in alignment with strategic goals.
• You are knowledgeable about the global health and finance sectors — or you’re eager to immerse yourself in these industries.
• You are familiar with the fundamentals of search engine optimization and best practices for UX writing.
• You are a collaborative, confident leader who excels at building relationships and working with cross-functional teams.
• You are detail-oriented and highly organized. You are adept at juggling multiple projects in a collaborative environment while managing a high-volume workload and tight turnaround times.
• You are skilled at managing your time and establishing priorities, while remaining flexible to adapt to shifting client demands.
• A journalism background is a bonus.

What You'll Do

• Develop and execute content strategies tailored to the unique needs of your clients, particularly in the health and finance sectors.
• Partner with our SEO, paid media, design, and development teams to ensure seamless delivery of multichannel, multiformat content campaigns.
• Serve as a key point of contact for clients, building strong relationships and fostering trust through clear and effective communication.
• Lead client discovery meetings to understand their goals, challenges, and target audiences, translating insights into actionable strategies and tactics.
• Collaborate with clients to define project objectives and present strategic recommendations with confidence and clarity.
• Develop tailored content strategies that align with client needs and business objectives, ensuring all deliverables meet or exceed expectations.
• Act as a strategic partner, providing thoughtful guidance and solutions that address client feedback and evolving priorities.
• Write and edit content and copy for clients across diverse industries, maintaining the highest level of creativity and impact.
• Conduct in-depth research, including data analysis, to support impactful content.
• Oversee the content production of internal and freelance writers on your accounts, ensuring all work meets quality expectations and aligns with project goals.
• Optimize content strategies to drive measurable outcomes. Contribute to performance analysis and reporting.
• Act as a mentor and resource to junior team members, providing feedback and promoting professional growth.

Perks & Benefits

• In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
• 100% company funded health insurance, with dental and vision options
• Paid parental leave
• 401(k) plan to help save for your future
• Permanent remote work option
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work from home equipment
• Monthly team bonding sessions
• Pre-tax commuter benefits
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day

Hybrid Role

• This position is hybrid for the first 90 days, requiring in-person presence up to two days per week to support effective onboarding and relationship-building.
• After this initial period, the role will transition to 100% remote, aligning with Terra’s fully remote work culture. This approach ensures a smooth start while fostering collaboration and integration into our team.
• The office is located in the Meatpacking neighborhood of New York City.