Sales Analytics & Operations Manager

Terra, the award winning, Miami-based real estate development company carefully chooses projects that have a positive impact on their surroundings and, by extension, on the people who live there. When planning a new development, Terra takes a dynamic role with the city and neighborhood to activate its potential as a community, maximizing the way in which people are able to live and work; creating new and innovative ways for the urban & suburban landscape to evolve. The firm has cultivated a portfolio of more than five million square feet of residential and commercial real estate valued in excess of $8 billion and is active across all major real estate asset classes, including multifamily apartments, luxury condominium and single-family residences, retail and office space, hotels, and industrial properties. Terra has achieved international acclaim for its commitment to design excellence, resiliency measures, and sustainable development and has been continuously transforming South Florida into the prosperous metropolis we know today.

We are looking for a Sales Analytics & Operations Manager to join the team!

Job Overview:

The Sales Analytics & Operations Manager plays a critical role in supporting Terra’s real estate sales initiatives through data-driven insights, performance tracking, and streamlined sales operations. This position focuses on leveraging analytics to optimize sales strategy, monitor market trends, and enhance collaboration between sales, marketing, and finance teams.

Responsibilities

1. Sales Data Analytics & Performance Monitoring

• Maintain and analyze weekly sales data for all active projects.
• Track key sales performance indicators: absorption rates, pricing trends, inventory velocity, and contract pipeline.
• Develop executive-level dashboards and reports for leadership.
• Identify underperforming assets and flag risks to the VP of Sales.
• Provide insights on sales pacing against proforma targets and market trends.

2. Sales Process Optimization & Reporting

• Build and refine reporting tools to enhance visibility into sales performance.
• Automate data collection and reporting processes for efficiency.
• Collaborate with the finance team to align sales data with broader financial reporting.
• Assist in forecasting revenue and transaction flow based on real-time sales data.

3. Meeting Coordination & Sales Operations

• Prepare agendas and materials for all sales-related meetings.
• Take detailed notes during:
• Weekly Sales & Marketing Meetings for all projects.
• Monthly Executive External Brokerage Team Meeting.
• Capture key discussions, decisions, and action items, ensuring timely follow-ups.
• Maintain a centralized database of sales reports, meeting notes, and relevant materials.

4. Broker & Buyer Insights Management

• Act as a liaison between Terra’s internal teams and external brokers.
• Track and compile broker feedback on pricing, demand, marketing, events.
• Ensure all sales teams have updated pricing and promotional materials.

5. Contract & Deal Flow Oversight

• Monitor contract pipeline, tracking unit reservations, pending contracts, and closing timelines.
• Identify potential delays in buyer transactions and coordinate with legal & finance teams.
• Assist in reviewing sales incentive effectiveness based on contract conversions.

6. Market Intelligence & Competitive Analysis

• Track competitive project sales and pricing trends to inform real-time strategy adjustments.
• Research and report on emerging market trends affecting sales performance.
• Conduct ongoing analysis of buyer demographics and purchase behaviors.

7. Collaboration with Internal Teams

• Work closely with finance, development, and marketing to ensure sales goals align with broader company objectives.
• Provide data-driven insights for investor presentations and internal memos.
• Collaborate with marketing on the impact of campaigns on lead conversion rates.

Required Skills & Qualifications

• Strong proficiency in data analysis, reporting, and visualization tools (Excel, Power BI, Tableau, or similar).
• Proficiency in Spark and E-Condo for real estate sales tracking and contract management
• Experience in sales operations, business intelligence, or real estate analytics.
• Knowledge of real estate market dynamics, contracts, and transaction processes.
• Ability to synthesize complex data into actionable insights for senior executives.
• Strong organizational and project management skills.
• Excellent written and verbal communication abilities.

Preferred Qualifications:

• Degree in Finance, Real Estate, Data Analytics, or Business.
• Experience: 3-6 years in real estate sales operations or real estate analytics, with expertise in:
• Market research, pricing trends, and performance tracking.
• Financial modeling and forecasting for real estate.
• Brokerage operations and reporting.

As a team member at Terra, you’ll enjoy:

• Career advancement and bonus opportunities
• Comprehensive benefits package, including health, vision, dental insurance, and FSA (Flexible Spending Account).
• Employer-paid life and disability insurance.
• Employer matching 401k.
• Employee team building events.
• Company paid monthly lunches.
• Paid Time Off and paid Holidays.