Social Media Manager

Overview

We are seeking a dynamic and creative Social Media Manager (On Site) to elevate the digital presence of Terranea—A Forbes Four-Star Resort. This is an incredible opportunity for a talented Social Media Manager to embrace the luxury travel space, where you’ll have endless amazing locations to film and inspiring stories to tell. In this role, you will be responsible for creating high-quality, engaging content, including photography and videos, and writing strong copy to bring the beauty, luxury, and unique experiences of Terranea to life across key social media platforms. You will actively film, photograph, write, and edit content, producing posts and videos that resonate with our discerning audience. This is an exciting chance to develop and execute creative strategies while managing multiple social accounts, including our main resort and wedding-specific accounts. The position also provides a chance to work closely with a collaborative marketing team to amplify brand storytelling through visuals and written content.

Responsibilities

• Develop and implement a social media strategy across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, X) to tell the story of Terranea Resort.
• Create captivating content (photos, videos, reels, stories) that embodies the luxury and essence of Terranea, ensuring consistency and high quality across all digital touchpoints.
• Film and photograph high-quality content on-property, capturing key moments that showcase the resort’s offerings and unique experiences.
• Write compelling copy to accompany visuals across all platforms, ensuring the tone and voice reflect the luxury, elegance, and exclusivity of Terranea.
• Edit photos and videos to suit various social media formats, ensuring the highest standards of creativity and quality.
• Collaborate with internal teams to align content with marketing initiatives, seasonal themes, and special events. Ability to work occasional weekends, holidays and events is necessary.
• Drive follower growth and increase engagement by implementing strategies to expand the resort’s online community.
• Foster relationships with followers through active engagement, timely responses, and meaningful interactions.
• Collaborate with the PR & Communications Manager to identify influencers and brand ambassadors to amplify Terranea’s presence and align with luxury brand positioning.
• Monitor and analyze social media performance, providing actionable insights to optimize content and engagement.
• Stay updated on social media trends and platform updates, ensuring content remains fresh and relevant.
• Execute a strategic publishing schedule and regularly update social channels to promote resort offerings and events.
• Adapt content and messaging to maintain consistency with Terranea’s voice, and ensure all communications reflect the resort’s brand ethos and luxury positioning.

Additional Duties & Responsibilities:

• Organize and track content creation projects to ensure timely delivery, meeting deadlines, and managing priorities effectively.
• Own projects from start to finish, collaborating with the marketing team, internal departments, or external agencies.
• Ensure consistent design, copy, and branding standards across all social media platforms.
• Maintain a proactive approach to ensure the resort’s social media presence aligns with business objectives and industry best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 2-4 years of proven experience in social media management, with a strong focus on luxury brands, hospitality, or related industries.
• Experience in content creation: photography, videography, and editing, particularly for social media platforms (e.g., Adobe Premier Pro, or similar).
• Strong copywriting skills: Ability to craft compelling, on-brand messaging that aligns with the resort’s voice, and adapt your writing style to different platforms and target audiences.
• Proficient in managing social media platforms (Instagram, TikTok, YouTube, LinkedIn, X, etc.) and using social media analytics tools.
• Strong organizational skills with an exceptional attention to detail, ensuring designs and copy align with brand guidelines and marketing goals.
• Experience managing creative projects from concept to completion, delivering high-quality work under tight deadlines.
• Familiarity with social media management tools (e.g., Sprout Social).
• Collaborative mindset: Work closely with marketing, communications, and creative teams to bring cohesive campaigns to life.
• Strong creative portfolio demonstrating experience in social media content creation, with an emphasis on luxury branding and visual storytelling.
• Experience in photo/video shoot management, from pre-production planning to post-production editing, ensuring the final assets align with creative and brand standards.
• Willingness to participate in training and further education, such as online photography or videography courses, to enhance content creation skills and stay current with industry trends.
• Guest-focused mindset, with the ability to design for and understand the needs of a discerning audience in the luxury hospitality industry.
• Goal-oriented, with a commitment to elevating brand identity and driving engagement through creative visual storytelling.
• Proven ability to adapt and innovate, bringing fresh ideas to every project and adapting designs to changing business needs and trends.

Compensation

Base Pay Start Rate: $70,000/Yr. 

We offer a competitive benefit package for full-time, regular team members that includes:  group medical, dental, vision, life, disability benefits, and an employee assistance program. We have paid time off/sick time and are proud to offer participation in a 401(k) plan with a company match! 

We also offer great perks such as, Team Member Rates at CoralTree properties, Complimentary Room Night Program for both you and your immediate family members, complimentary monthly golf, discounts at our retail, spa, and dining outlets. 

#Terranea

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Salary : $70,000