Sr. Director, Downstream Marketing

Job Description

Build and drive the global downstream marketing strategy for MicroVention. Responsible for competitive product positioning, promotion through various channels, messaging, field execution and many other marketing vehicles. Develop comprehensive marketing plans for the portfolio of products and therapies to drive market share growth, address competitive threats, execute launch strategies, and ensure strategies are consistently executed across global regions through your direct reports, indirect reports, and cross-functional partners. Partner closely with Upstream Marketing on product launch execution, demand planning and forecasting, and product lifecycle management. Job duties:

• Identify key issues facing the business and develop an annual marketing plan and quarterly plan of action to address those issues.
• Establish competitive marketing strategies to ensure a market leading position for MicroVention against traditional competitors as well as other competitors.
• Prepare, execute, and track upcoming product launches in close collaboration with Upstream product management.
• Possess technical, competitive, and clinical expertise in all aspects of assigned products and therapeutic areas.
• Contribute to various activities such as strategic and annual planning, quarterly business reviews, and employee engagement initiatives.
• Lead cross-functional teams (Sales, MarComm, market research, advertising agencies, Operations, field education, etc.) as needed.
• Direct the hiring, training, and performance evaluations of Marketing staff and oversee their daily activities.
• Build partnerships with all customers and stakeholders to drive growth for the business, customers, and therapies.
• Partner with sales training and medical education to integrate marketing messaging.
• Develop KOL strategy and customer engagement strategy including deployment of strategy at industry congresses, customer experience events, and fellowship program.
• Travel to customer sites/labs to support and observe clinical cases, training programs, and visit physicians.
• Drive actions to support cross functional/regional attainment of financial goals: revenue growth, market share, operating margin, and sales plan commitments.
• Develop and track performance metrics.
• Effectively manage budgets assigned to you including capital allocation decisions across global marketing.
• Travel up to 40% .
• Perform other duties and responsibilities as assigned.
  
  

Qualifications

• Bachelor’s degree.
• M inimum fifteen (15) years of professional experience with medical device marketing, strategy, and/or sales.
• M inimum seven (7) years of management experience.
• Strong leadership and management skills.
• T rack record of driving results in downstream marketing capacities.
• Ability to cultivate strong customer relationships and effectively interface with global customers, sales team, worldwide distributor partners, and cross-functional team members.
• Excellent written and verbal communication and presentation skills.
• Excellent computer skills and proficient with MS Excel, Word, PowerPoint, Outlook, Teams, iPad applications, and customer databases.
  
  

Desired Qualifications

• MBA.
• Ability to effectively recruit, retain, and develop talented Marketing professionals.
• High level of financial acumen, forecasting, and budget management, including strong analytical skills to analyze and complete financial/profitability analysis and project sales.
• Working understanding of relevant AI platforms (Co-Pilot, Perplexity, ChatGPT, Gemini)
• Medical device or pharmaceutical sales experience a plus
  
  

Posting Country

US - United States