What are the responsibilities and job description for the Associate Marketing Manager, Acquisition position at Teton Outfitters / Klim?
Position Overview : As the Associate Marketing Manager for Acquisition at KLIM, youll be at the forefront of driving high-quality traffic to our website through innovative and data-driven marketing strategies. Your expertise in conversion tactics will help grow our customer base across digital channels, from organic search to paid advertising. Youll be responsible for developing, implementing, and optimizing campaigns to increase our subscriber base, utilizing tools like Google Analytics, Google Ads, and advanced testing techniques. In this role, youll have the chance to make a significant impact in a collaborative, fast-paced environment where your creativity and strategic insights are key to our success Key Responsibilities : Oversee email, SMS, and direct mail marketing to drive customer acquisition, retention, and minimize churn rates. Maximize daily traffic to KLIM.com with a focus on increasing unique visits and overall site engagement. Develop and execute a seasonal acquisition schedule aligned with program goals and promotional calendars. Align and coordinate digital marketing efforts across all marketing functions to ensure a cohesive strategy. Establish consistent reporting and analysis of KPIs, leveraging organized data from tools like Google Analytics. Collect and analyze traffic data to identify trends and provide actionable insights to optimize campaigns. Conduct A / B and multivariate testing on creatives, landing pages, and email audiences to improve campaign performance. Collaborate with the creative team to enhance channel content, driving engagement and click-through rates. Implement SEO and SEM strategies to boost search ranking, discoverability, and new session growth. Lead retargeting and remarketing strategies to improve platform conversion rates. Utilize AI-powered solutions to reach new audiences and optimize targeting. Partner with the social media marketing team to create an integrated and effective acquisition strategy. Desired Competencies : Problem Solving : You tackle challenges with curiosity and resourcefulness, eager to find innovative solutions that enhance performance. Marketing : You have a sharp eye for impactful messaging and understand how to tailor content to capture audience interest and drive engagement. Adaptability : You thrive in a fast-paced environment, quickly adopting new tools and strategies to stay ahead in digital marketing. Requirements : Bachelors degree 3 years of experience in digital customer acquisition management. Proficient in using Google Analytics for data-driven insights. Demonstrated ability to optimize email and SMS channels, with experience in Klaviyo preferred. Hands-on experience with Google Ads, Google Search Console, and SEO practices. Strong organizational and project management skills, with an aptitude for prioritizing tasks and meeting deadlines independently. A passion for enhancing the online user experience and engaging customers.
