What are the responsibilities and job description for the Texans Credit Union is hiring: Content Marketing Specialist in Richardson position at Texans Credit Union?
Content Summary : Content Marketing Specialist at Richardson, for Texans Credit Union
Description
Overview : The Marketing Content Specialist is responsible for creating content, analyzing results from marketing initiatives, and providing support for credit union events. Must be able to work on multiple assignments concurrently and deliver ideas and recommendations based on company objectives and project strategies. Work collaboratively with internal and external resources to help implement a wide range of projects across multiple media and distribution channels.
Responsibilities :
- Create and coordinate message integration consistent with brand strategy across all marketing channels, including advertising, promotion, direct mail, website, social media, digital marketing, email, video, and branch marketing.
- Create compelling content library of blogs and articles for use on website and in member newsletters.
- Write clear, concise, grammatically correct copy consistent with Texans’ brand voice.
- Support and attend on premise events, business development meetings, webinars and sponsorships.
- Write and edit email campaigns for specific target audiences.
- Help measure and analyze success of marketing programs including the results, implications and recommendations.
- Conduct research to develop or support writing and participate in brainstorming / planning sessions.
- Edit and proofread copy as needed.
- Partner with team and outside creative professionals to build marketing projects and campaigns.
- Accountable to the Marketing Director for all marketing investment within their business areas.
- Perform other related duties as requested and special projects as assigned.
Expectations :
Performance Measurements :
Requirements
Requirements :
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