Assistant Vice Chancellor for Marketing and Communications

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Why work for Texas A&M Engineering?

Who we are

Texas A&M Engineering is a large employer in the great and growing cities of Bryan/College Station, offering thousands of career opportunities in a wide variety of fields. We are deeply committed to recruiting and retaining a talented workforce that embraces our core values of respect, excellence, leadership, loyalty, integrity, and service. Texas A&M Engineering offers competitive salaries, full benefits, an extensive support network, and above all, an enriching and highly collaborative working community that is deeply passionate about our vision for higher education, research, and public service.

Job Description

Purpose:

The Assistant Vice Chancellor for Marketing and Communications serves as the chief strategist and leader for all marketing, branding and communications efforts for the Texas A&M College of Engineering and the Texas A&M Engineering Experiment Station (TEES). This role is responsible for developing and executing comprehensive marketing and communication strategies that enhance the reputation, visibility and engagement of Texas A&M Engineering among stakeholders, including prospective and current students, faculty, staff, former students, donors, industry partners, and the broader public.

Responsibilities:

• Develop and implement a comprehensive marketing and communications strategy that aligns with the strategic vision of the College of Engineering and TEES.
• Lead a team of marketing, communications and digital media professionals to create compelling content and campaigns across multiple platforms.
• Oversee brand management, ensuring consistency in messaging, visual identity and storytelling across all communication channels.
• Drive media relations efforts to promote research breakthroughs, faculty achievements, and student success stories through local, national and global media.
• Collaborate with university- and system-wide marketing and communication teams to align messaging and outreach efforts.
• Oversee digital presence, including website strategy, social media and digital marketing initiatives, to enhance audience engagement and user experience.
• Lead crisis communication efforts and provide strategic counsel to leadership on media and public relations matters.
• Manage marketing and communications budgets effectively, ensuring cost-efficient use of resources.
• Utilize data-driven insights and analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.

What is needed:

• Bachelor's degree in marketing, communications, public relations, journalism, or a related field.
• Minimum of 10 years of progressive leadership experience in marketing, branding, or communications.
• Demonstrated success in a senior marketing and communications leadership role, especially leading, developing and executing integrated marketing campaigns and strategic communications plans.
• Strong leadership and team management skills with experience leading multidisciplinary teams.
• Expertise in media relations, digital marketing, social media and content strategy.
• Exceptional written, verbal and interpersonal communication skills.
• Ability to work collaboratively with internal and external stakeholders in a complex, multi-faceted organization.
• Strong analytical skills with experience using data and metrics to drive decision-making.

What is helpful:

• Master’s degree in marketing, communications, business administration or a related field.
• Experience working in higher education, research institutions or engineering-related industries.
• Proven experience in crisis communication and issues management.
• Knowledge of emerging trends in higher education marketing and communications.

Work Location:

• Main Campus – College Station, TX.

Texas A&M Engineering provides an outstanding benefits package including but not limited to:

• Competitive health benefits.
• Generous paid vacation, sick time, and holidays.
• Vision, Dental, Life, and Long-Term Disability insurance options.
• Teachers Retirement System of Texas (TRS), a defined benefit retirement plan with 8% employer contribution.
• Additional Voluntary Retirement Programs: Tax Deferred Account 403(b) and a Deferred Compensation Program 457(b).
• Flexible spending account options for medical and childcare expenses
• Robust free training access through LinkedIn Learning plus professional development opportunities.
• Tuition assistance https://engineering.tamu.edu/information/esac/educational-assistance-programs.html
• Wellness program release time offered to employees to promote work/life balance.

Helpful Applicant Information

Required Materials for Application:

• Resume/CV
• Three work references with their contact information; at least one reference should be from a supervisor/former supervisor.
• Letter of interest

Compensation Philosophy:

• Recruit and retain high-performing workforce through competitive compensation and career development including career pathing, coaching and skills development.
• Offer total rewards, flexible benefits, professional development, performance recognition and work-life balance.
• Ensure resources are readily available and utilized to attract and retain the highest quality researchers, faculty, and staff.

Employment Eligibility Verification

• If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in delay of start date.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.