CRM and Social Media Marketing Manager

Texas Card House is seeking a highly motivated and results-oriented Marketing Manager to lead and execute our CRM, social media, and HubSpot marketing strategies. This role will be responsible for leveraging these key platforms to drive lead generation, nurture customer relationships, enhance brand awareness, and ultimately contribute to the company's growth objectives. The ideal candidate will have a strong understanding of CRM best practices, a proven track record in social media marketing, and hands-on experience utilizing HubSpot.

Responsibilities:

CRM Management:

• Develop and implement strategies to optimize our Customer Relationship Management (CRM) system (HubSpot) for lead management, sales enablement, and customer engagement.
• Manage and maintain the CRM database, ensuring data accuracy, integrity, and segmentation.
• Design and execute targeted email marketing campaigns, workflows, and automations within HubSpot to nurture leads and engage customers throughout the buyer's journey.
• Analyze CRM data to identify trends, measure campaign performance, and provide insights for continuous improvement.
• Collaborate with the sales team to ensure alignment between marketing and sales processes within the CRM.
• Provide training and support to team members on CRM usage and best practices.
• Stay up-to-date with the latest CRM features and functionalities within HubSpot and recommend improvements.
• Private and corporate event coordination.

Social Media Marketing:

• Develop and implement a comprehensive social media strategy aligned with overall marketing goals and brand identity.
• Manage and maintain a consistent brand presence across various social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, etc.).
• Create engaging and shareable content (text, images, videos) tailored to each platform and target audience.
• Schedule and publish content using social media management tools.
• Monitor social media channels for brand mentions, industry trends, and competitor activities.
• Engage with followers, respond to inquiries, and foster online communities.
• Analyze social media performance metrics and provide reports on key insights and recommendations.
• Stay informed about the latest social media trends, tools, and best practices.

HubSpot Management & Integration:

• Serve as the primary administrator and expert for the HubSpot platform.
• Configure and manage marketing automation workflows, landing pages, forms, and other HubSpot tools.
• Integrate HubSpot with other marketing and sales tools and systems.
• Ensure data synchronization and flow between HubSpot and other platforms.
• Troubleshoot and resolve any HubSpot-related issues.
• Provide training and support to team members on HubSpot usage.

General Marketing & Collaboration:

• Collaborate with the broader marketing team to align CRM, social media, and HubSpot efforts with overall marketing campaigns and initiatives.
• Contribute to the development and execution of the annual marketing plan.
• Stay informed about industry best practices and emerging marketing technologies.
• Assist with other marketing tasks and projects as needed.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 3 years of progressive experience in marketing, with a strong focus on CRM, social media, and marketing automation.
• Proven experience managing and utilizing HubSpot for marketing purposes. HubSpot certifications are a plus.
• Demonstrated success in developing and executing social media strategies that drive engagement and achieve business objectives.
• Strong understanding of CRM principles and best practices.  
• Experience with email marketing and marketing automation.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and provide actionable insights.  
• Ability to work independently and collaboratively in a fast-paced environment.  
• Strong organizational skills and attention to detail.  
• Familiarity with relevant social media analytics tools and CRM reporting.

Preferred Skills:

• Experience with content creation and editing tools.
• Knowledge of SEO and content marketing principles.
• Experience with paid social media advertising.
• Familiarity with other marketing automation platforms.