Community Outreach and Recruitment Coordinator

Position Overview

The Community Outreach and Recruitment Coordinator plays a critical role in the growth and success of Texas Care by designing and implementing innovative outreach and recruitment strategies. This position focuses on attracting Qualified Mental Health Professionals (QMHPs), Licensed Counselors, and clients to Texas Care locations across the state of Texas. The ideal candidate is a strategic thinker with a strong background in recruitment, community engagement, and marketing, particularly in healthcare or behavioral health. This role requires a proactive, results-driven professional who thrives in managing multiple initiatives simultaneously to expand our network and impact.

Key Responsibilities

1. Client Engagement:

• Design and implement effective outreach strategies to engage potential clients in need of behavioral health services.
• Conduct in-depth market research to identify target client demographics and community needs.
• Collaborate with internal teams and external partners to develop referral networks and support local outreach initiatives.
• Track and analyze client engagement metrics, refining strategies to ensure performance goals are achieved.

2. Recruitment of Behavioral Health Professionals:

• Develop comprehensive recruitment campaigns to attract QMHPs, Licensed Counselors, and other healthcare professionals.
• Utilize digital platforms, social media, networking events, and traditional outreach methods to source top talent.
• Represent Texas Care at job fairs, industry conferences, and community events to promote career opportunities.
• Create and oversee the production of promotional recruitment materials, including brochures, job postings, and presentations.

3. Community Outreach and Brand Awareness:

• Ensure all outreach initiatives align with Texas Care’s branding and messaging standards.
• Build a strong community presence by engaging with schools, healthcare providers, and local organizations.
• Lead promotional efforts through online platforms, social media, and community events to raise awareness of Texas Care’s services.
• Develop content, such as blogs, articles, and press releases, to highlight success stories and enhance the organization’s visibility.

4. Partnership Development:

• Cultivate and maintain relationships with community stakeholders, including local mental health agencies, schools, and organizations.
• Collaborate with healthcare providers and referral sources to increase client engagement and recruitment opportunities.
• Identify and pursue sponsorships or partnership opportunities to expand Texas Care’s outreach footprint.

5. Reporting and Analytics:

• Monitor, evaluate, and report on the performance of recruitment and outreach campaigns.
• Use data-driven insights to refine strategies and achieve optimal outcomes.
• Provide regular progress updates and recommendations to senior management.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Social Work, or a related field (preferred but not required).
• Minimum of 3 years of experience in outreach, recruitment, or community engagement, preferably in the healthcare or behavioral health sectors.
• Familiarity with Medicaid guidelines and behavioral health services.
• Proven expertise in digital marketing, community outreach, and recruitment strategies.
• Strong written and verbal communication skills, including presentation and relationship-building abilities.
• Proficiency with CRM systems, social media management tools, and other recruitment software.
• Self-motivated and capable of working independently or collaboratively in a fast-paced environment.

Skills and Attributes

• Strategic thinker with strong analytical and creative problem-solving skills.
• Highly organized and detail-oriented, with excellent project management abilities.
• Exceptional interpersonal skills and the ability to build and maintain strong relationships.
• Results-driven, with a focus on achieving measurable outcomes.
• Adaptability and cultural sensitivity when engaging with diverse communities.

Work Environment

• Regular attendance at community events, school functions, and recruitment fairs is required.
• Travel across Texas to engage with professionals and clients is essential.
• Flexibility to work evenings and weekends to accommodate outreach and recruitment goals.

About Texas Care

At Texas Care, we are dedicated to transforming lives through access to exceptional behavioral health and substance abuse counseling services. Join a passionate and innovative team committed to making a lasting impact on the communities we serve.