TMD - Marketing Specialist I (TCA Recruiter)

APPLICATIONS SHOULD BE COMPLETED ONLINE THROUGH CAPPS RECRUIT AT:
https://capps.taleo.net/careersection/ex/jobdetail.ftl?job=00048191

APPLICATIONS SUBMITTED THROUGH WORK IN TEXAS:
Applicants may submit applications through Work In Texas (WIT), however, applicants must complete the supplemental questions in CAPPS Recruit to be considered for the position. In order to complete the supplemental questions, please register and/or login to CAPPS Recruit and access your profile. Go to CAPPS Recruit to Sign In (Link: https://capps.taleo.net/careersection/ex/jobsearch.ftl?lang=en)

Your job application must be complete and thorough including responding to all the supplemental questions. Your application must contain complete job histories, which includes job titles, dates of employment, name of employer and a description of duties performed. If this information is not submitted, your application may be rejected because it is incomplete. Resumes do not take the place of this required information.

NOTES TO THE APPLICANT:

TMD State Employees support the Texas Military Department by delivering critical services that enable the agency to meet its strategic goals. Your work will contribute to the support we offer our Texas National Guard members, thereby multiplying their capability to serve at home and abroad as missions dictate. The Texas Military Department provides a benefits package that includes, but is not limited to:

• Health insurance benefits (employee premiums are covered at 100%, family premiums at 50%)
• Optional Vision, Dental, Life, and Disability insurance at competitive rates
• Generous paid vacation, sick leave, and State and Federal holidays
• Defined benefit retirement structure known as a cash balance benefit, with a state match equal to 150% of the account balance at retirement and guaranteed earnings of at least 4% annually
• Additional voluntary retirement savings programs (Texa$aver 401(k) and 457 programs)
• Flexible spending account options for medical and childcare expenses
• Potential for modified work schedules including flex, compressed, or telework (position dependent)
• Free access to Camp Mabry Museum and historical structures
• Robust free training access through Texas Military Department’s Web-Based Learning Program
• Expansive Employee Assistance Program and complimentary counseling services
• Employee Wellness and Physical Fitness Programs

Military membership is not required for this position.

ABOUT US:

Our Agency: The Texas Military Department (TMD) is commanded by The Adjutant General of Texas, the state's senior military official appointed by the governor, and is comprised of the Texas Military Department (State & Federal Civilian Employees), the Texas Army National Guard (TXARNG), the Texas Air National Guard (TXANG) and the Texas State Guard (TXSG).

Our Vision: America’s premier state military organization comprised of professional mission-ready forces, fully engaged with our communities, and relevant through the 21st century.

Our Mission: Provide the Governor and the President with ready forces in support of state and federal authorities at home and abroad.

BRIEF POSITION SUMMARY

Performs routine (journey-level) marketing work for the Texas Challenge Academy (TCA). Administers the TCA program application process, schedules and conducts program presentations, maintains contact information, disseminates marketing information and works with the Admission Coordinator to ensure completion of application documents. Work involves coordinating a variety of marketing, outreach, and economic development activities. This position reports directly to the Outreach, Admissions, and Recruiting Coordinator and works under moderate supervision, with limited latitude for the use of initiative and independent judgment.

WORK HOURS: Monday – Friday, 8 hours a day, 40 hours a week; some weekend/night shifts may be required

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

• Responsible for the TCA program recruitment and application process from applicant prospecting to the Intake process.
• Identifies and annually recruits at least 200 qualified high-school aged youth (100 per cycle).
• Maintains contact database and records and establishes contacts to promote the program.
• Schedules, arranges, and participates in virtual and in-person presentations.
• Establishes rapport and professional relationships with all potential applicants in order to move them through the application process seamlessly.
• Prepares demonstration materials for conferences and conventions.
• Coordinates marketing programs and activities.
• Disseminates information concerning academy programs and services.
• Develops, plans, and implements marketing programs.
• Provides potential applicants and their families with TCA program information to include the Youth Challenge Program’s 8 Core Components.
• Develops and markets plans to complement statewide marketing goals.
• Designs and edits promotional materials for marketing effectiveness through various media platforms.
• Researches and develops strategies and plans that identify marketing opportunities and new project development.
• Participates in periodic operational, training, and strategic planning sessions.
• Attends Youth Challenge conferences and marketing seminars.
• Communicates with other Youth Challenge Marketing Specialists on strategies for achieving recruiting goals.
• Establishes points of contact for independent school districts, juvenile justice systems and like-missioned Centers of Influences (COI).
• Attends work regularly and observes approved work hours in accordance with agency and state employee policies and procedures.
• May be required to perform duty in support of national emergencies, disasters, and other missions, to include holidays and weekends.
• Position will require moderate travel and some weekend and holiday work.
• Performs related work as assigned.

MINIMUM QUALIFICATIONS

EDUCATION:

• Graduation from a standard senior high school or equivalent required.

EXPERIENCE:

• Three (3) years of full-time work experience is required. (See substitution)
• Experience in developing content and managing communications across various social media platforms is required.
• Experience using Microsoft Office to include Outlook, Word, and Excel is required.

SUBSTITUTION:

• Graduation from an accredited four-year college or university with major course work in business administration, marketing, communications, or a related field may substitute for the required working experience.
• A combination of military service and post-secondary education equal to four (4) years may substitute for the required working experience.

PREFERRED QUALIFICATIONS:

• Graduation from an accredited four-year college or university with major course work in criminal justice, behavioral science, social science, journalism, public relations, advertising, communications, or a related field is preferred.
• Texas Challenge Academy graduates are preferred.
• Experience in recruiting, writing, scripting, editing or media relations work is preferred.
• Experience giving presentations to various sized audiences is preferred.
• Experience is enforcing standards, policies, and procedures is preferred.
• Experience working with community outreach, youth development or alternative educational programs is preferred.
• Experience working in a National Guard Youth Challenge Program is preferred.
• Experience as a military recruiter is preferred.
• Ability to effectively communicate (speak, read, and write) in Spanish is preferred.

REGISTRATION, CERTIFICATION OR LICENSURE

• Valid driver's license is required. *If not currently a Texas resident, must obtain a Texas Driver's License within 30 days after entering Texas as a new resident. A satisfactory driving record is required for operating state or personal vehicles to conduct agency business.
• HIPAA, First Aid, and CPR certifications, or the ability to obtain such certification within the first 90 days of employment, is required.

OTHER REQUIREMENTS:

• Ability to effectively communicate (speak, read, and write) in English is required.
• Personal financial responsibility is required to facilitate payment for reimbursable training related expenses.
• The process includes a National Agency Check and Inquiry (NACI) and fingerprinting. New employees must complete and sign the Office of Personnel Management (OPM) Form SF85. Completed forms are submitted to the OPM for the background investigations.
• The Immigration Reform and Control Act of 1986 requires all new employees to present proof of eligibility to work in the United States within three (3) days of being hired. The Texas Military Department participates in E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.
• Upon hire with the State of Texas, males between the ages of 18 through 25 must provide proof of registration, or exemption, with the Selective Service. For further information, visit the Selective Service website at https://www.sss.gov/ReqVer/wfVerification.aspx.

PRE-EMPLOYMENT CONDITIONS:

• This position is security sensitive, and employment is contingent upon favorable results of a federal security background investigation.

KNOWLEDGE, SKILLS AND ABILITIES

Knowledge of:

• office practices and administrative procedures;
• residential military style academy environment;
• adolescent problems, growth, and development;
• techniques used in interacting with at-risk youth; and
• knowledge of marketing products, services, and associated equipment; and of the principles and dynamics of marketing.

Skill in:

• using standard office equipment to include copier, scanner, printer, and fax machine;
• Microsoft applications to include Outlook, Word, Excel and Google Documents;
• organizing and prioritizing multiple assignments;
• maintaining attention to detail while performing multiple assignments;
• communicating effectively;
• planning, organizing and paying attention to detail;
• documenting and accurately reporting information;
• conducting presentations to individuals and groups, and in the use of a computer and applicable software; and
• researching and analyzing.

Ability to:

• maintain confidentiality;
• demonstrate effective leadership;
• design communication plans and materials related to the recruiting goals of the program;
• compose content for the website and social media platforms;
• maintain professionalism and remain in control under crisis or unexpected situations;
• establish and maintain appropriate communication with management;
• work effectively with a diverse group of at-risk youth, their parents/guardians, community partners, and stakeholders to achieve the goals of the individual students and the program;
• work a flexible schedule;
• follow instructions and directions;
• attend and participate in mandatory training in local or out of town locations;
• maintain the highest standards of personal and professional ethical conduct in accordance with established guidelines;
• travel to recruit and attend special events at least 40%; travel may include overnights;
• develop marketing strategies;
• communicate effectively; and
• work in a military environment.

PHYSICAL/WORKING CONDITIONS

Work is typically performed in a sedentary office setting involving sitting, standing or waking to perform job duties. Work requires extensive use of a personal computer and telephone. This position may periodically require the ability to lift, carry move and/or set up equipment and materials that weigh up to 50 pounds.

MILITARY EMPLOYMENT PREFERENCE

If you qualify for a Military Employment Preference, it is mandatory that you provide the required documentation at the time of applying. Documentation must be provided before a Military Employment Preference can be granted.

Currently Serving U.S. Armed Forces or Texas National Guard - Statement of service memo

Veteran – DD Form 214 (or Equivalent)

Disabled Veteran - VA Civil Service Preference Letter

Spouse of a member of the United States Armed Forces or Texas National Guard serving on active duty – Marriage certificate and verification of duty status (active duty orders, PCS orders, statement of service)

Spouse of a veteran if the spouse is the primary source of income for the household and the veteran has a total disability rating based either on having a service-connected disability with a disability rating of at least 70 percent or on individual unemployability – Marriage certificate, VA Civil Service Preference Letter indicating disability rating, and documentary proof of income

Surviving Spouse of a Veteran who has not remarried - Marriage certificate and DD Form 1300

Orphan of a Veteran who was killed during active duty – Birth Certificate and DD Form 1300

VETERANS:

Use your military skills to qualify for this position or other jobs. Go to www.texasskillstowork.com to translate your military work experience and training courses into civilian job terms, qualifications, and skill sets.

Veterans, Reservist or Guardsmen with an MOS or additional duties that fall in the following fields or other related fields pertaining to the minimum experience requirements may meet the minimum qualifications for this position and are highly encouraged to apply:

United States Army: 46S Public Affairs Mass Communications Specialist

United States Navy: MC Mass Communication Specialist

United States Coast Guard: PA Public Affairs Specialist

United States Marine Corps: 4502 Communication Strategy and Operations Officer

United States Air Force: 3N0X6 Public Affairs

Additional Military Crosswalk information can be accessed at: Military Crosswalk for Occupational Category - Information and Communication

Contact TMD’s Veteran's Liaison, Paul Love if you have questions at (512)782-3836 or staffingHR@military.texas.gov

The Texas Military Department does not discriminate on the basis of race, color, national origin, sex, religion, age, genetic information, or status as an individual with a disability or protected veteran status in employment or in the provision of services.