What are the responsibilities and job description for the Director of PR and Communications (Brand and Reputation Management) position at Texas Star Pharmacy?
About Us
We are a leading compounding pharmacy dedicated to providing personalized medication solutions to patients and healthcare providers. Our mission is to enhance patient care through innovative and customized pharmaceutical services. We are looking for a dynamic Public Relations & Communications Manager to elevate our brand, enhance our reputation, and strengthen relationships within the healthcare community.
Job Summary
The Public Relations & Communications Manager will be responsible for developing and executing PR strategies to increase visibility, manage brand reputation, and position our pharmacy as a trusted healthcare partner. This role requires expertise in media relations, crisis communication, community engagement, and social media strategy.
Key Responsibilities
Public Relations & Communication
- Develop and implement a comprehensive PR strategy to enhance brand visibility.
- Build and maintain relationships with media outlets to secure coverage and promote the pharmacy’s services.
- Craft compelling press releases, articles, and thought leadership content to position our pharmacy as an industry leader.
Reputation Management & Crisis Communication
- Monitor online reviews, social media, and brand sentiment to proactively manage reputation.
- Respond strategically to negative reviews or public complaints to maintain trust and credibility.
- Utilize industry tools to track brand perception and measure the effectiveness of PR campaigns.
Community & Industry Relations
- Establish partnerships with local healthcare providers, organizations, and policymakers.
- Develop initiatives to position the pharmacy as a trusted resource in the community.
- Represent the pharmacy at industry events, conferences, and community engagements.
Marketing & Social Media Strategy
- Develop content strategies for social media to educate the public about compounding pharmacy services.
- Manage social media channels and create engaging campaigns to drive awareness.
- Oversee crisis communication on social platforms and manage responses effectively.
Community Engagement & Thought Leadership
- Create and execute programs to engage local healthcare providers and drive referrals.
- Develop PR strategies to highlight our pharmacists as experts in the field.
Qualifications & Requirements
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- 5 years of experience in PR, communications, or brand management (preferably in healthcare or pharmaceuticals).
- Strong media relations skills with a proven track record of securing press coverage.
- Experience managing crisis communications and online reputation.
- Proficiency in social media management and content marketing.
- Strong interpersonal and networking skills to build community and industry relationships.
- Ability to work on-site in Plano, TX.
Job Type: Full-time
Pay: From $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
- Weekends as needed
Ability to Relocate:
- Plano, TX 75023: Relocate before starting work (Required)
Work Location: In person
Salary : $70,000
