What are the responsibilities and job description for the Demand Generation Manager (Digital Marketing) position at Textline?
Company Description
Textline is on a mission to help companies improve their customer experience in less than 160 characters at a time. We are a business texting platform that empowers teams to communicate with customers more personally and more efficiently than phone or email. We help some of the world's leading brands enhance their customer support, sales, and customer success, by increasing customer customer satisfaction and higher revenue.
Our CEO founded 3 unicorn companies (Xoom, Eventbrite, Yammer) prior to starting Textline, and some of our early customers include LiveNation, Ben & Jerry's, and 1-800-GOT-JUNK .
Job Description
1. Own the entire lead funnel from ideation ->
launch ->
iteration.
2. Manage all digital marketing initiatives : search, social, email, marketplaces, etc.
3. Build out digital marketing processes and automations that seamlessly integrates with all customer-facing teams.
4. Spearhead demand gen creative and copy that intimately speaks to the customer journey by diving into sales / customer success calls and market research.
5. Develop new demand gen initiatives to continue expanding the customer reach.
Qualifications
- Proven success fulfilling a qualified lead commitment from search, social, email, and other digital sources.
- Exceptional writing proficiency and crystal clear communication skills (written, verbal, visual).
- Passion for prioritizing the highest initiatives, while injecting the combination of art, science, and empathy into every decision.
- Deep curiosity for businesses and their goals to be able to provide actionable solutions.
- The desire to work in a fast paced environment that requires initiative and autonomy, while also providing a nurturing and growth-minded space.
Additional Information
All your information will be kept confidential according to EEO guidelines.