What are the responsibilities and job description for the Digital Marketing Associate position at Textron Specialized Vehicles?
Digital Marketing Associate
Description
Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation
vehicles, snowmobiles, side-by-sides, all-terrain vehicles, professional turf-care equipment, and ground support
equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in
environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting
preserves.
Responsibilities:
- Assist in the development of the overall brand strategy and supporting elements such as photo and video shoots and marketing or advertising campaigns.
- Send internal, external, and consumer-facing communications using our email communication platform, Pardot.
- Execute tactical marketing communications with a focus on increasing awareness and visibility of TSV brands and products and positively influencing customer buying decision.
- Develop and implement marketing content across channels, including digital, social, and print.
- Locate new sales channels and strengthen existing channels.
- Oversee website updates related to new product launches, special promotions, and model year changes.
- Support local, regional, and national events as necessary.
Qualifications
- Education: Bachelor's degree in marketing, public relations, or another related field required
- Years of Experience: 0-2 years of previous experience
- Software Knowledge: Microsoft Office required, Pardot preferred
EEO Statement
Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of, race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information or any other characteristic protected by law.
Recruiting Company: Textron Specialized Vehicles
Primary Location: US-Georgia-Augusta
Job Function: Marketing
Schedule: Full-time
Job Level: Individual Contributor
Job Type: Entry Job
Shift: First Shift
Relocation: Available
Job Posting: 03/06/2025, 3:52:35 PM
Job Number: 330964
