Job Description
Job Description
Real Estate Marketing Specialist – Lead Generation & Brand Growth
Are you an excellent real estate marketer who knows how to generate and convert leads like a pro? Do you thrive in a fast-paced, high-performance environment? If so, Team Gosney wants YOU.
What You’ll Do :
- Lead Generation & PPC – Create, manage, and optimize Facebook, Google PPC, and YouTube ads for high-quality buyer & seller leads.
- Brand Growth & Content Strategy – Develop compelling social media, email campaigns, and video content to position our team as the top real estate brand in multiple states.
- Conversion Optimization – Build high-converting funnels and refine follow-up strategies to increase closing rates.
- Tech & CRM Integration – Optimize Follow Up Boss (or similar CRM), automation, and retargeting campaigns.
- Performance Tracking & ROI Focus – Track results, analyze data, and make strategic adjustments for max revenue impact.
What You Bring :
Proven success in real estate marketing, lead gen, and conversion strategiesExperience running paid ads (Google, Facebook, YouTube) with measurable resultsStrong copywriting & branding skills to make listings and campaigns stand outFamiliarity with email marketing (BombBomb, MailChimp), retargeting, and automationAbility to collaborate with a high-performance real estate teamWhy Join Team Gosney?
We provide the budget—you make the magic happenNo red tape—just results-driven executionWork directly with a powerhouse team of top producersCompetitive salary performance-based bonusesIf you have the skills and hustle to elevate our marketing to the next level , apply now!
Compensation :
32,500 - $55,000 yearly
Responsibilities :
Real Estate Marketing Specialist – Job Responsibilities
Lead Generation & Digital Advertising
Plan, execute, and optimize Google PPC, Facebook, and YouTube ad campaigns to generate high-quality buyer & seller leads and WebsitesManage advertising budgets efficiently to maximize ROIImplement retargeting and remarketing strategies to increase conversion ratesMonitor and analyze lead quality, cost per lead (CPL), and conversion ratesSocial Media & Content Marketing
Develop and execute a social media strategy across Facebook, Instagram, LinkedIn, and YouTubeCreate engaging content, including videos, infographics, and posts that drive engagement and leadsManage and grow the company’s organic reach & social presenceOversee listing promotion and property marketing across digital platformsCRM & Marketing Automation
Optimize and manage the team’s CRM (Follow Up Boss, or similar) for efficient lead nurturingSet up email drip campaigns, SMS sequences, and retargeting strategies to convert leads into closingsWork closely with ISAs and agents to ensure leads are properly followed up withBranding & Positioning
Craft compelling listing presentations, agent marketing materials, and team brandingDesign and refine high-converting landing pages and funnelsEnsure consistent brand messaging across all digital platformsPerformance Analysis & Strategy Optimization
Track and report key marketing KPIs , including lead volume, cost per acquisition (CPA), and conversion ratesContinuously test and improve ad creatives, email subject lines, and landing pagesProvide insights and recommendations based on marketing performance dataCollaboration & Growth Strategy
Work closely with agents, ISAs, and leadership to align marketing efforts with sales goalsStay ahead of real estate marketing trends, technologies, and best practicesIdentify new lead sources and opportunities for growthIdeal Candidate :
Proven experience in real estate marketing, digital ads, and conversion-focused campaignsStrong background in paid advertising, social media growth, and brandingAbility to analyze data and make ROI-driven marketing decisionsExperience with email marketing, automation, and CRM optimizationHighly organized, creative, and results-drivenIf you’re ready to level up our marketing and generate real revenue, apply now!
Qualifications :
2 years of experience in content creation and marketingProficiency in creating and editing digital contentStrong writing skills with attention to detailKnowledge of digital marketing strategies and trendsExperience with spreadsheets and data analysisAbout Company
Why Choose TG Real Estate?
As part of an elite group of brokerages, we've been selected by renowned real estate platforms to receive high-quality leads throughout OHIO with ZILLOW FLEX.
The reason?
We excel at teaching our agents how to convert leads into successful transactions.
Our proven training program empowers you to construct your own lead generation strategies and use the live tour connections we receive from our partners to boost your business expansion. Our agents often secure an additional 2-3 escrows a month within their first 90 days, thanks to our system and support.
Salary : $32,500 - $55,000
