Social Media and Influencer Coordinator

The tgin® Social Media & Influencer Coordinator will play a key role in driving our digital presence by crafting engaging content, managing social media platforms, and building strong relationships with influencers. We’re seeking a proactive, forward-thinking, go-getter, who takes initiative, thrives in a fast-paced environment, and actively contributes to brand growth. This person will represent the brand with the highest standards, embodying our core values of positivity, excellence, accountability, collaboration, and problem-solving. Based at our Chicago office, this full-time, on-site position is essential in fostering community engagement and increasing brand awareness in the textured hair care space.

Responsibilities

Social Media & Content Management

· Conceptualize and execute fresh, trendy content ideas for Instagram, TikTok, and Facebook

· Develop and manage a comprehensive content strategy aligned with tgin®'s mission and marketing objectives

· Manage the social content calendar

· Create high-quality visual content, including professional product photography and video

· Write captivating social media captions that resonate with our audience

· Manage and grow tgin®'s presence across multiple platforms

· Monitor social platforms to stay updated on current trends, sounds, and concepts

· Engage actively with our online community, responding to comments, messages, and mentions

· Track and analyze social metrics to refine our strategy and improve performance

· Occasionally attend brand events, capturing content as needed

· Organize content folders and maintain efficient filing systems

· Assist in coordinating photo shoots and other marketing initiatives

· Plan and execute social media giveaways from start to finish

Influencer & Content Creator Partnerships

· Identify gaps and new opportunities by researching influencers who align with the tgin® brand.

· Create and maintain a master influencer list while managing nurturing ongoing relationships to ensure long-term partnerships

· Coordinate influencer partnerships, including content creation and campaign execution

· Build and coordinate the delivery of influencer mailers and one-off package sends

· Outsource content from creators for requests that can't be met in-house

· Monitor creators during TikTok live sessions

Required Skills/Abilities:

· Demonstrated ability to work autonomously, take initiative, and make decisions independently, self-motivated with a proactive mindset.

· Proficiency in Microsoft Office Suite, Adobe Creative Suite, Asana; experience with retail analytics.

· Skilled in using various cameras for professional on-site photography (iPhone, DSLR, etc.) and experience with professional camera equipment.

· Expertise in photo and video editing software/apps.

· Experience in high-quality content creation, with a meticulous eye for detail (framing shots, adjusting lighting, and ensuring proper camera settings).

· Ability to give direction during content shoots, working effectively with teams and models.

· Strong storytelling, collaboration, and presentation skills.

· Able to track progress and KPIs effectively to drive performance.

· Ability to work with a variety of people in various disciplines, fostering strong relationships.

· Experience in the beauty or hair care industry is a bonus.

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is preferred.

• 2-3 years of brand marketing experience, preferably in the beauty industry.

• Proven experience creating engaging content for social platforms (Instagram, TikTok, Facebook, etc.) and managing brand social accounts.

• Experience building relationships with influencers and understanding influencer marketing strategies.

• Familiar with social media analytics tools and using data to inform strategies.

• Excellent organizational skills with experience managing multiple projects simultaneously.

• Open to feedback and committed to continuous improvement.

• Strong time management skills and the ability to prioritize and shift tasks efficiently.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.

• Must be able to lift up-to 15 pounds during in-store setups, product demonstrations, or related events.

• Our office is located in Chicago, ½ block north of the United Center just west of Fulton Market.