The tgin® Social Media & Influencer Coordinator will play a key role in driving our digital presence by crafting engaging content, managing social media platforms, and building strong relationships with influencers. We’re seeking a proactive, forward-thinking go-getter who takes initiative, thrives in a fast-paced environment, and actively contributes to brand growth. This person will represent the brand with the highest standards, embodying our core values of positivity, excellence, accountability, collaboration, and problem-solving. Based at our Chicago office, this full-time, on-site position is essential in fostering community engagement and increasing brand awareness in the textured hair care space.
Responsibilities
Social Media & Content Management
- Conceptualize and execute fresh, trendy content ideas for Instagram, TikTok, and Facebook
- Develop and manage a comprehensive content strategy aligned with tgin®'s mission and marketing objectives
- Manage the social content calendar
- Create high-quality visual content, including professional product photography and video
- Write captivating social media captions that resonate with our audience
- Manage and grow tgin®'s presence across multiple platforms
- Monitor social platforms to stay updated on current trends, sounds, and concepts
- Engage actively with our online community, responding to comments, messages, and mentions
- Track and analyze social metrics to refine our strategy and improve performance
- Occasionally attend brand events, capturing content as needed
- Organize content folders and maintain efficient filing systems
- Assist in coordinating photoshoots and other marketing initiatives
- Plan and execute social media giveaways from start to finish
Influencer & Content Creator Partnerships
Identify gaps and new opportunities by researching influencers who align with the tgin® brand.Create and maintain a master influencer list while managing nurturing ongoing relationships to ensure long-term partnershipsCoordinate influencer partnerships, including content creation and campaign executionBuild and coordinate the delivery of influencer mailers and one-off package sendsOutsource content from creators for requests that can't be met in-houseMonitor creators during TikTok live sessionsRequired Skills / Abilities :
Demonstrated ability to work autonomously, take initiative, and make decisions independently, self-motivated with a proactive mindset.Proficiency in Microsoft Office Suite, Adobe Creative Suite, Asana; experience with retail analytics.Skilled in using various cameras for professional on-site photography (iPhone, DSLR, etc.) and experience with professional camera equipment.Expertise in photo and video editing software / apps.Experience in high-quality content creation, with a meticulous eye for detail (framing shots, adjusting lighting, and ensuring proper camera settings).Ability to give direction during content shoots, working effectively with teams and models.Strong storytelling, collaboration, and presentation skills.Able to track progress and KPIs effectively to drive performance.Ability to work with a variety of people in various disciplines, fostering strong relationships.Experience in the beauty or haircare industry is a bonus.Education and Experience :
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is preferred.2-3 years of brand marketing experience, preferably in the beauty industry.Proven experience creating engaging content for social platforms (Instagram, TikTok, Facebook, etc.) and managing brand social accounts.Experience building relationships with influencers and understanding influencer marketing strategies.Familiar with social media analytics tools and using data to inform strategies.Excellent organizational skills with experience managing multiple projects simultaneously.Open to feedback and committed to continuous improvement.Strong time management skills and the ability to prioritize and shift tasks efficiently.Physical Requirements :
Prolonged periods sitting at a desk and working on a computer.Must be able to lift up-to 15 pounds during in-store setups, product demonstrations, or related events.Our office is located in Chicago, ½ block north of the United Center just west of Fulton Market.
