The tgin® Social Media Strategist will play a key role in driving our CEO, Aris Singleton, personal brand and digital presence by crafting engaging content, managing social media platforms, and building strong relationships with her audience. We’re seeking a creative, proactive, forward-thinking go-getter who takes initiative, thrives in a fast-paced environment, and actively contributes to Aris’ brand growth. This person will represent Aris' brand with the highest standards, embodying tgin’s core values of positivity, excellence, accountability, collaboration, and problem-solving. Based at our Chicago office, this contract position is essential in fostering community engagement and increasing brand awareness in the textured hair care space, lifestyle, entrepreneurship, thought leadership, and fitness.
Responsibilities
Social Media & Content Management
- Develop and implement innovative, on-trend content strategies for Instagram, TikTok, Facebook, LinkedIn, Pinterest, & YouTube aligned with Aris’ mission and marketing goals.
- Conceptualize and execute fresh, trendy content ideas for Instagram, TikTok, and Facebook
- Manage the social content calendar
- Create high-quality visual content, including professional product photography and video
- Write captivating social media captions that resonate with our audience
- Manage and grow tgin®'s presence across multiple platforms
- Monitor social platforms to stay updated on current trends, sounds, and concepts
- Engage actively with our online community, responding to comments, messages, and mentions
- Track and analyze social metrics to refine our strategy and improve performance
- Occasionally attend brand events, capturing content as needed
- Organize content folders and maintain efficient filing systems
- Assist in coordinating photoshoots and other marketing initiatives
- Plan and execute social media giveaways from start to finish
Strategy Development :
Develop and implement a comprehensive social media strategy aligned with the personal brand’s mission, values, and goals.Research and stay updated on industry trends, competitors, and best practices to keep the brand ahead of the curve.Identify target audience demographics, behaviors, and preferences to optimize content and platform strategies.Content Creation & Management :
Create, curate, and oversee the production of engaging content, including posts, stories, reels, videos, and blogs.Collaborate with photographers, videographers, designers, and writers (if applicable) to produce high-quality, on-brand content.Write compelling captions, develop hashtag strategies, and ensure consistent brand voice and tone across all platforms.Schedule and publish content across platforms, ensuring optimal posting times and frequency.Community Management :
Actively engage with the audience by responding to comments, messages, and mentions in a timely and authentic manner.Foster a sense of community by initiating conversations, polls, Q&A sessions, and other interactive content.Monitor and moderate discussions to ensure a positive and respectful online environment.Analytics & Reporting :
Track, analyze, and report on key performance indicators (KPIs) such as follower growth, engagement rate, reach, website traffic, and conversion rates.Use insights from analytics to refine strategies and optimize future campaigns.Stay informed about algorithm updates and adjust tactics accordingly.Brand Growth :
Increase brand visibility and authority by identifying opportunities for thought leadership through content, such as blog posts, webinars, podcasts, or collaborations.Leverage emerging platforms and trends to expand the brand’s presence and attract new audiences.Required Skills / Abilities :
Demonstrated ability to work autonomously, take initiative, and make decisions independently, self-motivated with a proactive mindset.Proficiency in Microsoft Office Suite, Adobe Creative Suite, Asana; experience with retail analytics.Skilled in using various cameras for professional on-site photography (iPhone, DSLR, etc.) and experience with professional camera equipment.Expertise in photo and video editing software / apps.Experience in high-quality content creation, with a meticulous eye for detail (framing shots, adjusting lighting, and ensuring proper camera settings).Ability to give direction during content shoots, working effectively with teams and models.Strong storytelling, collaboration, and presentation skills.Able to track progress and KPIs effectively to drive performance.Ability to work with a variety of people in various disciplines, fostering strong relationships.Experience in the beauty or haircare industry is a bonus.Education and Experience :
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is preferred.2-3 years of brand marketing experience, preferably in the beauty industry.Proven experience creating engaging content for social platforms (Instagram, TikTok, Facebook, etc.) and managing brand social accounts.Experience building relationships with influencers and understanding influencer marketing strategies.Familiar with social media analytics tools and using data to inform strategies.Excellent organizational skills with experience managing multiple projects simultaneously.Open to feedback and committed to continuous improvement.Strong time management skills and the ability to prioritize and shift tasks efficiently.Physical Requirements :
Prolonged periods sitting at a desk and working on a computer.Must be able to lift up-to 15 pounds during in-store setups, product demonstrations, or related events.Our office is located in Chicago, ½ block north of the United Center just west of Fulton Market.
