What are the responsibilities and job description for the That's it. is hiring: Social Media Manager in Los Angeles position at That's it.?
Full-Time | IN-OFFICE ONLY | Location : Downtown Los Angeles
Who You Are
The Social Media Manager will play a pivotal role in daily content creation, community management, and ambassador outreach. This position is instrumental in accelerating the brand vision for That’s it. across various social media platforms, including but not limited to Instagram, TikTok, Twitch, X, and YouTube, with a primary focus on storytelling and crafting engaging content. The ideal candidate will also have proficiency in product photography and video content creation.
What You’ll Do
You're a highly motivated and creative individual with a passion for connecting with current and potential fans of That's it. In this role, you will actively engage with our community, cultivate our online reputation, and harness existing creative content to establish a genuine connection with the brand. The individual in this role will oversee the company’s social media accounts, focussing on organic content, community engagement, ambassador / influencer outreach, and brand management.
Key Responsibilities Include :
- Orchestrating the day-to-day execution of social media activities, including content posting and community management.
- Customizing content and strategies for each platform, taking into account the preferences and behaviors of each platform along with each product line and its defined segmented audiences.
- Take ownership of the content calendar and collaborate with the design team to develop visually compelling content.
- Growing the followers and engagement rate across social channels and setting quarterly goals for each
- Cultivating relationships with industry influencers, media contacts, and customers through social media interactions.
- Implementing a monthly content editorial calendar and regular social publishing schedule to organize content and strategize timely marketing and PR campaigns.
- Establishing and fostering our ambassador fan program across social channels as well as Email.
- Amplifying PR coverage across relevant social channels
- Staying current on social trends, pop culture, platform updates, competitors, and best practices to ensure our social media efforts remain current and effective.
- Collaborating closely with creative and advertising counterparts to align strategies and messaging.
- Analyzing performance metrics on a weekly basis and offering optimization recommendations based on data insights.
What You’ll Need
