Marketing and Communications Specialist

Location: Centennial, CO (on-site)
Reports To: Vice President of Sales and Marketing

Salary Range: $90,000 with potential for $10,000 (merit based annual bonus)

Do you want to be a part of a fast-paced and growing organization? UCG is looking for someone who has an affinity for marketing and is looking to get their foot in the door with a fintech commodities trading organization. This role will be instrumental in developing and executing marketing strategies across various channels, with a strong focus on visual design for packaging, website, and advertising, as well as crafting compelling marketing communications through press releases, website content, and advertising copy. The ideal candidate will be a highly organized, detail-oriented individual with a passion for both visual aesthetics and persuasive storytelling. You will work collaboratively with cross-functional teams to elevate our brand presence and drive customer engagement.

Keys to Success:

• Motivated: You are a self-starter who thrives in fast-paced transactional environments and are excited to learn about new industries.
• Detail Oriented: You have a quick mind for accuracy and have the uncanny ability to spot errors.
• Innovative: You are a problem solver not content in a job where it is the same thing day in and day out. You want to dive deeper and know the why of processes. You enjoy identifying ways to improve workflow.
• Collaborative: You are passionate about contributing to your teams success. You can turn any problem into a success.
• Forward-Thinking: You stay informed on industry trends and arent afraid to propose new ideas, systems, or strategies that can move the team or company forward.

Responsibilities:

Design & Visual Communication:

• Conceptualize and design visually appealing and on-brand packaging for our products, ensuring functionality and marketability.
• Contribute to the user experience, content, design, and maintenance of our company website, ensuring a user-friendly and visually consistent online experience.
• Develop creative visual assets for advertising campaigns across various platforms (digital, print, etc.), including banners, social media graphics, and print ads.
• Photograph and edit bullion product images for use on our platform, ensuring each image meets brand, quality, and clarity standards.
• Maintain brand guidelines and ensure consistent visual identity across all marketing materials.
• Collaborate with external designers and vendors as needed.

Marketing Communication & Content Creation:

• Write and distribute compelling press releases to announce company news, product launches, and other relevant updates.
• Develop engaging and informative content for the company website, including product descriptions, industry news, blog posts, and landing pages, optimizing for SEO.
• Craft persuasive and effective copy for advertising campaigns across various channels, tailoring messaging to target audiences.
• Develop marketing collateral such as brochures, flyers, and presentations.
• Assist in the development and execution of content calendars.

General Marketing Support:

• Assist in the development and implementation of overall marketing strategies and campaigns.
• Conduct market research and analyze industry trends to identify opportunities.
• Track and analyze the performance of marketing initiatives and provide recommendations for improvement.
• Collaborate with sales, product development, and other teams to ensure alignment of marketing efforts.
• Manage project timelines and budgets effectively.
• Stay up-to-date with the latest marketing trends, technologies, and best practices.
• Perform other marketing-related duties as assigned.

• Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
• Three-five years of experience in a marketing role with a focus on both design and content creation.
• Understanding of brand development and consistency with experience in maintaining visual and verbal brand identity across all channels
• Proven experience in designing packaging, website visuals, and advertising materials.
• Strong portfolio showcasing design work and creative writing samples (packaging, website, advertising, press releases, website content).
• Proficiency in graphic design software such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proficient in content management systems such as WordPress (or similar) for content updates, page building, and basic troubleshooting; comfortable managing plugins, media, and ensuring visual consistency across the site.
• Experienced with Google Analytics 4 for event tracking, conversion goals, and custom report creation to analyze user behavior and campaign performance
• Excellent writing, editing, and proofreading skills with a strong understanding of marketing communication principles.
• Familiarity with SEO best practices, including keyword strategy, on-page optimization, and foundational knowledge of backlink building to improve site authority and visibility.
• Strong understanding of digital marketing channels and advertising platforms.
• Experience securing both earned and paid media coverage by pitching and submitting content to media outlets, while staying on top of industry trends and media opportunities.
• Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative thinker with a strong attention to detail.

Preferred Qualifications:

• Experience submitting content to media outlets and securing earned or paid media placements.
• Understanding of SEO strategy, including backlink building and domain authority best practices.
• Comfortable staying on top of industry and media trends to inform content planning and outreach strategies.
• Knowledge of advertising and paid campaign strategies.
• Experience with SEMRush, PR Newswire, Cision, Hootsuite or SproutSocial,
• Expert with digital advertising and campaign tools including Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Proficient in email marketing using platforms such as Constant Contact, including list management, campaign creation, and performance tracking.
• Knowledge of print production processes.
• Familiarity with marketing analytics tools.

Total Rewards Package:

• Competitive compensation based on experience.
• Up to 6% company match on 401(k)
• Employer-paid profit-sharing and cash balance plans
• Comprehensive medical, dental, vision and Employee Assistance plans
• HSA and FSA plans (pre-tax benefit)
• Company paid STD, LTD, Life and AD&D
• Supplemental coverage available including Critical Illness, Accident, Hospitalization and Pet
• PTO and paid holidays
• Extensive on the job training and opportunities for advancement