Content & Creator Strategy Manager - SEA

Job Description

Job Description

Content & Creator Strategy Manager - SEA

Remote - Worldwide

Job Description :

thatgamecompany is looking for an experienced candidate to strengthen Sky : Children of the Light’s creator ecosystem and content operations on platforms such as TikTok within the South East Asia (SEA) market. The primary responsibilities involve systematic creator management, driving high-quality content production, ensuring alignment of creator activities with marketing strategy, and enhancing creator loyalty, platform engagement, and Sky’s brand impact in SEA.

Responsibilities :

Creator Recruitment & Management : Establish and expand the creator community in SEA by continuously recruiting and streamlining the onboarding process for high-potential creators. Design and refine incentive plans to maintain creator engagement via both online and offline channels, fostering a thriving community.

Platform Content Ecosystem Management : Strategize and manage a localized content ecosystem, define content directions for the creator community, and support high-quality content production to increase the quantity, quality, diversity, and impact of UGC.

User-Generated Content (UGC) Expertise : Leverage deep insights into UGC dynamics, trends, and best practices to foster a thriving creator ecosystem that resonates with platform audiences and aligns with Sky's brand voice and objectives.

Cross-functional Collaboration : Work closely with marketing, product, and localization teams to ensure creator activities align with the overall branding strategy and support the successful execution of campaigns.

Data-driven Market Analysis : Analyze content performance and market trends to provide timely feedback on ecosystem strategy, optimizing creator engagement and content output.

Must Haves :

Experience in the Gaming Industry : 5 years of experience in content operations or creator management, with extensive knowledge of UGC ecosystems within Sky or similar social games.

Communication & Collaboration Skills : Exceptional communication and cross-functional collaboration skills to drive the efficient execution of creator campaigns.

Platform Content Awareness : Strong awareness of local market trends and user preferences, with a deep understanding of Sky’s brand value, to guide creators in producing content that aligns with audience interests.

Cross-cultural Communication Skills : Familiarity with the SEA market and experience in cross-time-zone communication to effectively coordinate global resources.

Bilingual in English and a language of the SEA region is a must.

Nice To Have :

Extensive Social Media Platform Experience : Proficiency in using TikTok, YouTube, Instagram, and other content platforms, along with experience in cross-platform content operations and creator management.

Network in Anime or Gaming Communities : Established relationships with local and global creators and influencers, with a demonstrated ability to quickly build a creator network.

Content Creation Experience : Experience in content planning or original content production, with the ability to provide practical guidance to creators.

We look forward to meeting you