What are the responsibilities and job description for the Paid Ads Specialist position at The ABA Digital Marketing Agency?
Job Summary
We are seeking a highly skilled and motivated Paid Search Manager to join our dynamic marketing team. The ideal candidate will have a strong background in campaign management and a passion for driving results through effective online advertising strategies. This role involves managing and optimizing paid search campaigns across various platforms, including Google Ads and social media channels, to enhance brand visibility and maximize ROI.
Responsibilities
- Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and social media platforms such as Twitter Ads.
- Conduct keyword research and competitive analysis to identify opportunities for campaign improvement.
- Monitor campaign performance metrics and optimize strategies for conversion optimization and market reach.
- Collaborate with the creative team to develop compelling ad copy and landing pages that drive engagement.
- Utilize tools such as DoubleClick for managing ad placements and tracking performance.
- Analyze data from web analytics tools to inform decision-making and improve campaign effectiveness.
- Prepare regular reports on campaign performance, insights, and recommendations for stakeholders.
- Stay updated on industry trends, best practices, and emerging technologies in digital advertising.
Requirements
- Proven experience in campaign management with a focus on paid search advertising.
- Strong knowledge of Google Ads, DoubleClick, and social media management tools.
- Experience in conversion optimization techniques to enhance user engagement and drive sales.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with web analytics tools such as Google Analytics or similar platforms.
- Strong communication skills with the ability to collaborate effectively across teams.
- A proactive attitude towards learning new tools and strategies in the digital marketing landscape.
If you are passionate about digital marketing and have the skills to drive successful paid search campaigns, we encourage you to apply for this exciting opportunity!
Job Type: Part-time
Pay: $78,965.00 - $92,904.00 per year
Expected hours: 20 per week
Schedule:
- 4 hour shift
Ability to Commute:
- Jacksonville, FL 32258 (Required)
Ability to Relocate:
- Jacksonville, FL 32258: Relocate before starting work (Preferred)
Work Location: In person
Salary : $78,965 - $92,904