What are the responsibilities and job description for the Product Marketing Lead position at The Adkins Group, Inc.?
Job Description
Job Description
THE ROLE
In this role, you will treat your product family(s) as your own business, developing intimate knowledge of markets served, customers, application, competitors, costs, and margins.
You will work across functions to drive cost reduction initiatives, negotiate commercial opportunities, develop, and deploy promotional activities, and execute new product introduction strategies.
This role could be filled as a Product Specialist, Assistant Product Manager, or Product Manager, depending on experience.
The key responsibilities of the Product Marketing Lead include, but are not limited to :
Product :
- Develop product strategy and budget.
- Identify and execute on monthly order goals assisting sales in order closure.
- Target and implement cost reduction programs.
- Identity and prioritize new product needs and opportunities.
- Maintain technical expertise on product line.
Pricing & Profitability :
Promotion :
Sales Channel :
If the following describes you, we would love to talk with you about the role!