Global Social Media Lead

The Global Social Media Lead is responsible for leading our global brand’s social media strategy. This individual must be able to understand the needs and preferences of all global audiences and ensure business needs are met in a timely way. This individual is a seasoned professional who understands the ever-evolving landscape of social media and can leverage this knowledge to enhance our brand’s presence across all platforms.

Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with our company’s strategy, audience needs and market trends.
• Manage and oversee all global social media channels, ensuring a consistent and impactful presence.
• Establish and maintain our company’s voice and tone across all social media platforms, ensuring it resonates with our target audiences and reflects our brand’s values.
• Deeply analyze social media metrics to gauge the success of campaigns and strategies, using data to drive decisions.
• Provide insightful reports and recommendations to stakeholders based on data analysis.
• Continuously monitor and optimize our social media presence for maximum engagement and effectiveness.
• Stay at the forefront of social media trends and advancements, adapting strategies as necessary.
• Lead editorial planning for social media content, ensuring a strategic mix of content types and topics.
• Collaborate with different functions and markets to create cohesive and engaging content.
• Enhance and manage the social media presence of company executives to build thought leadership and company reputation.
• Design and oversee paid social media campaigns, ensuring they align with broader functional strategies and deliver ROI.
• Advanced knowledge of social media tools for scheduling, analytics and engagement tracking.
• Ensure consistency in messaging and branding across different global markets while allowing for local variations to cater to local audiences.
• Develop strategies that respect and leverage cultural nuances and behavior differences across all social media channels.
• Create a unified framework for messaging and content sharing that align with the company’s overall communications strategy.

Requirements:

• Bachelor’s degree in Marketing, Communications or a related field.
• 10 years of experience in social media management, with a proven track record in a global role.
• Expertise in social media analytics, channel strategy and optimization. Exceptional communication and leadership skills, with the ability to influence and engage direct and indirect reports and peers.
• Strong understanding of the relationship between social media, branding and overall communication strategies.
• Familiarity with social media platforms and how each platform can be deployed in different scenarios.
• Ability to thrive in a fast-paced, collaborative environment.