What are the responsibilities and job description for the Marketing Coordinator Job at The Aldrich Contemporary Art Museum in Ridgefield position at The Aldrich Contemporary Art Museum?

Content Summary : Marketing Coordinator at Ridgefield, for The Aldrich Contemporary Art Museum

The Aldrich Contemporary Art Museum, located in Ridgefield, CT, is seeking a Marketing Coordinator (“Coordinator”). Founded by collector Larry Aldrich in 1964, today the Museum is a platform for artists at pivotal moments in their careers.

The Coordinator will support the Marketing and Communications Department to promote The Aldrich, its exhibitions and programs, and support fundraising efforts through the Museum’s digital channels and marketing campaigns.

The Coordinator will work closely with the Museum’s Exhibitions, Education, and Development departments, and will actively update, organize, and archive content on the Museum’s website to ensure timely and accurate information. This position supervises the Museum’s online presence and social media channels with the goals of storytelling, elevating The Aldrich’s profile, fostering community, implementing outreach strategies to build constituency engagement, and supporting fundraising goals. The Coordinator will also create, manage, and edit cross-departmental digital projects including photography, audio, and video. This position will also develop, format, and schedule all institutional e-newsletters, create and manage a digital archive of all exhibitions, programs, and events, and support the Design Director on special projects.

Responsibilities will include, but are not limited to :

Social Media :

Manage social media channels and create content to disseminate information about Museum activities, building visibility for and interest in Museum news, exhibitions, and programs
Maintain consistent and frequent postings across multiple social media platforms
Develop and work on strategy to increase social media engagement and growth
Create advertisements for social media
Maintain a social media content calendar and meet regularly with colleagues to discuss upcoming needs / concerns regarding social media

Website :

Format content for, regularly review, update, and maintain the Museum’s website

Assure the timeliness, quality, and accuracy of website content

Update, review, and maintain online retail and ticketing platforms

E-Newsletters :

Develop online outreach materials, including bi-monthly e-newsletter, dedicated program emails, press emails, invitations, annual appeals, etc.

Photography / Audio / Video :

Serve as in-house photographer and videographer, including post-production, retouching, correcting, and editing images and video for website, social media, brochures, catalogues, press, and external use

Develop and create video and audio content for various Museum departments to share on website and social media

Archive and track all exhibition, program, event, and institutional video / photography for use in materials and outreach; oversee exhibition and program photography and videography in collaboration with the Design Director

Marketing :

Support digital marketing initiatives with copywriting and visual content creation

Track, report, and analyze data for social media and email promotions

Update and maintain the Museum’s presence on international, national, and local online outlets

Manage organic search ads

Graphic Design :

Assist Design Director on template-based design projects as needed

Create mobile optimized graphics for social media

Other special projects as assigned by the Director of Marketing and Communications or Design Director

The successful applicant :

Has a positive attitude, collaborative spirit, and a strong work ethic

Has excellent written and verbal communication skills

Is proactive, solution-oriented, and demonstrates exemplary problem-solving skills

Is organized, efficient, and diligent

Commits to Diversity, Equity, Accessibility, and Inclusion in all aspects of content creation, copywriting, and marketing campaigns

Possesses fluency in Photoshop (InDesign and Illustrator a plus), with a strong understanding of producing and optimizing media for the web

Considers both aesthetics and how to clearly convey information to our audience in content creation

Is a confident photographer / videographer with knowledge of editing software and best practices

Has experience with front and backend e-commerce

Has experience with Mailchimp, Shopify, Google Analytics, Google Ads, Facebook Ads Manager, Lightroom, Craft CMS, and / or a willingness to learn

Possesses a vested interest in contemporary art, with inherent curiosity and the ability to think creatively

Requirements and qualifications :

Bachelor’s degree, or equivalent combination of experience and education in a relevant field, with a strong interest in arts marketing, communications, and design

2 years work-related experience (preferably in arts marketing or communications)

Experience and facility with media production software and hardware, as well as the ability to troubleshoot issues stemming from this technology

Flexibility to work weekends and evenings as needed

Please send a cover letter and resume in one PDF to : edevoe@thealdrich.org,

with the subject line “Marketing Coordinator.” Qualified candidates will be

contacted. No phone calls, please.

The Aldrich Contemporary Art Museum

Non-Discrimination Policy

The Aldrich Contemporary Art Museum is committed to :

The goal of achieving equal opportunity for all.

Providing an inclusive and welcoming environment for all members of the community.

Providing an inclusive and nondiscriminatory work environment in which all employees feel valued and empowered to succeed.

Providing a workplace free from harassment of all kinds.

Compliance with all federal and state legislation and regulations regarding non-discrimination.

Consistent with these principles, The Aldrich does not discriminate on the basis of race, color, sex, sexual orientation, gender identity, expression and characteristics, age, religion, national or ethnic origin, visible or invisible disability, veteran status, or any other protected status.

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