What are the responsibilities and job description for the Marketing Technology Specialist position at The Artist Tree?
Job Summary
We’re looking for a Marketing Technology Specialist who thrives on precision, accuracy, problem-solving, and optimizing the customer experience. This role is all about making sure our promotions, website, eCommerce menus, in-store POS and other digital platforms function smoothly and effectively to drive engagement and sales. If you love connecting tech systems for a seamless user journey, have a meticulous eye for detail, and know your way around e-commerce and digital marketing tools, this is the role for you.
Responsibilities:
Website & E-Commerce Optimization:
- Manage and update website content, ensuring an intuitive user experience.
- Work with external SEO vendors and developers to enhance performance and conversion rates.
- Monitor and report on site analytics using Google Analytics.
- Maintain accuracy in website inventory displays
Promotions & Discounts Coordination:
- Set up and manage store-wide promotions, discounts, and special offers in our POS partner Blaze, eCommerce partner Jane, and advertising platform Weedmaps.
- Ensure pricing accuracy and proper execution across all digital platforms.
- Work closely with store teams to align promotions with inventory and customer demand.
Marketing Systems & Integrations:
- Maintain and optimize integrations between Blaze, Jane, Weedmaps, our internal data management system, and other marketing tools.
- Identify and resolve technical issues that impact online ordering and the digital customer experience.
- Streamline workflows for digital campaigns, product updates, and promotional rollouts.
Customer Support:
- Serve as a backup/ source of information for our customer support team, helping to address customer inquiries and ensure exceptional customer experiences.
- Optimize product descriptions, categorization, and searchability to improve customer navigation and conversions.
- Work with the marketing team to implement A/B testing strategies for promotions and digital content.
Data & Performance Analytics:
- Track and report on the effectiveness of digital campaigns, promotions, and user behavior.
- Provide insights on trends and opportunities for improvement based on performance data.
Qualifications:
- Previous experience in cannabis and marketing technology.
- Hyper-organized with exceptional attention to detail.
- Understanding of keyword research, and how to optimize product pages for search engines.
- Tech-savvy with experience managing cannabis digital marketing tools (Blaze, Jane, Weedmaps, Google Analytics).
- Customer-focused—you think about how every digital interaction impacts the user experience.
- Problem solver—you’re proactive in identifying issues and finding efficient solutions.
- Data-driven—you love tracking performance and using insights to optimize strategy.
- Collaborative—you work well with marketing, operations, and retail teams to get things done.
- Strong analytical skills to track and report marketing performance metrics.
Work Environment:
- 4 days per week in our Studio City office and one day remote.
- Collaborative and fast-paced team setting with a focus on innovation and customer satisfaction.
Join us in making a significant impact through innovative marketing strategies that resonate with our audience!
Job Type: Full-time
Pay: From $69,000.00 per year
Benefits:
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Studio City, CA 91604
Salary : $69,000
