What are the responsibilities and job description for the Product Manager, Web position at The Aspen Group?
The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in four distinct categories : Dental care, urgent care, medical aesthetics, and veterinary care. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose : to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of four consumer-facing businesses : Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet veterinary. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
As a reflection of our continued growth, we have an exciting opportunity to join our IT and Product organization as a Product Manager, Web. This is a critical role in the organization driving new product development across TAG's online customer digital experiences. The Product Manager will define opportunities and deliver products on the product roadmap, ensuring a world class customer and provider experience at every customer touchpoint. The Product Manager will also execute new product development activities and work cross-functionally to define and manage the product lifecycle with key stakeholders. Product Managers are expected to be versed and comfortable in agile product management frameworks, exercise top notch product management skills, identify and solve hard problems - both for customers and the business, view solutions through the lens of viability, feasibility, value, and usability, not be afraid to sign up for results, and hold themselves fully accountable to the product's success.
DUTIES AND RESPONSIBILITIES
- Own and drive the Web experience for one of TAG's digital properies.
- Act as the "voice of the customer" and "voice of the user" and provides a business perspective on value of the product roadmap and backlog.
- Partner with business stakeholders to align on a product vision, strategy, and roadmap for his / her product area in support of corporate goals and objectives.
- Identify and assess opportunities against business goals. Prioritizes those opportunities with internal stakeholders and external partners to build and maintain a product roadmap.
- Translates a product roadmap into a product backlog and leads matrixed teams using agile development methodology. Work with business stakeholders on defining requirements, with UX team on usability and Technology teams on feasibility. Leads short feedback cycles with Product Manager acting as the voice of the business with UX and Tech
- Understands product strategy for the digital and marketing portfolio and works to complete supporting market analysis and business cases.
- Manages driving a product through its entire development cycle, from concept to launch to lifecycle management, with a strong focus on details while never losing sight of the big picture.
- Leads cross-functional teams to execute on product management (UX Design, Visual Design, IT, Engineering, Operations, Customer Care, Quality, Marketing, Finance, and Legal).
- Analyzes and develops differentiation against key competitors by understanding market landscape, emerging technology, and customer needs and trends.
- Works closely with select internal and external customers to gather requirements and assist marketing with customer presentations as the product expert.
- Supports any required RFI / RFP boilerplates, training, tools, collateral, and knowledge bases.
- Partners with all internal departments to align & prioritize the long-term strategy and short-term Now / Next / Later roadmaps.
EDUCATION / SKILLS / CHARACTERISTICS
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Salary : $125,000 - $155,000
