What are the responsibilities and job description for the Social Media Director position at The Athletes Advocate?

About Unrivaled

Unrivaled is a premier professional women’s 3v3 basketball league showcasing the top players in the sport. Our mission is to elevate the profile of women’s basketball through exceptional talent, groundbreaking partnerships, and unparalleled fan experiences.

Job Overview

We are seeking a Social Media Director to facilitate the daily conversation about our league, teams, world class athletes, and sponsors with a global audience across various social media platforms. The successful candidate is an experienced and strategic social media leader who can partner with our Marketing, Partnership, and Content teams to develop and execute impactful social content that will scale audience and engagement, deepen brand affinity, and drive viewership for Unrivaled games, events, and campaigns. Critically, this position can manage content across multiple brands (teams) and channels, lead creatives and producers who strive to deliver innovative, bar-raising content around WBB, and synthesize and share KPI reports with leadership, creatives, and other stakeholders to achieve our content and overall business goals. [This is a year-round, full-time position, based in Miami FL during season and remote / hybrid during the off-season.]

Key Responsibilities

Content Strategy and Creation

Partner with 6 teams to develop and execute social media content strategies around events, gamedays, practices, teams, players, and year-round Unrivaled League campaigns, social platforms, and brand initiatives that will drive engagement, brand awareness, and league growth.
Build and manage the content plan and calendar, and coordinate daily and weekly communications with the social team, content creators, comms / PR team, and partnerships teams, so all personnel are aligned on timelines and content goals.
Manage shooters / producers and ensure on time delivery of creative assets against the content plan.
Curate and manage publication of social media content, including text, captions, audio, visual and multimedia formats consistent with our brand and platform goals.
Manage Creator / Influencer Programs : Work closely with Marketing to identify and engage with relevant influencers, building strong relationships, and manage an expanding influencer program.
Collaborate with third party content creators to generate assets for use across social media, email campaigns, and our website.
Recommend ways to enhance the profiles of our players on social platforms.
Ensure league events are programmed to maximize content capture opportunities, when possible.
Partner with operations and legal to ensure IP compliance and rights management (e.g., licensing, photo releases).

Social Media Management

Analyze social media metrics to optimize content strategy and increase engagement.

Produce regular reports on social media performance, analyzing key metrics across platforms to inform and optimize future content strategies.

Provide insights and recommendations based on data to improve engagement, reach, growth, and relevance.

Monitor our social media engagement, ensuring prompt interaction by the team.

Track and report on seeding and outreach campaigns, ensuring growth objectives for influencer engagement and audience growth are met.

Effectively manage social media budgets, ensuring that resources are allocated efficiently to drive maximum ROI.

Qualifications

5 years’ experience building, managing, and growing a brand’s social media presence across multiple platforms.

Demonstrated results executing holistic social media strategies for sports or entertainment brands highly preferred.

Fluent in social media platforms and trends, as well as emerging practices and technologies to make content creation more efficient while maximizing fan engagement.

Experience with creative software (e.g., CapCut or Adobe Creative Suite), and Hootsuite or Sprout.

Experience with WSC / Magnifi, Greenfly, and / or Socialie is highly desirable.

Experience with paid promotion is a plus.

Excellent written and verbal communication skills.

You are very comfortable working cross-functionally and pride yourself on delivering different teams’ business goals.

You thrive in fast-paced, continuously evolving environments and are flexible to work irregular hours.

You can manage several projects simultaneously with limited supervision under tight timeframes, and can adapt well to changing priorities and deliverable requirements.

You possess a strong work ethic and relentless commitment to quality and efficiency.

You work well with creatives and give and receive notes in a professional and constructive manner.

You synthesize data into actionable insights that will lead to improvements to our content strategy and production output.

What we offer

Competitive salary and benefits package.

Opportunities to work closely with top athletes and industry professionals.

A dynamic and collaborative work environment.

Job Features

Job Category

Marketing, Media and communications, Social Media

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