What are the responsibilities and job description for the Marketing Manager, Property Management position at The Bainbridge Companies?
Job Description
Job Description
Description :
Do you have a talent for spotting emerging trends and news, enjoy creating content, and want to use your talent to thrive in the multi-family housing industry? The Bainbridge Companies is looking for a Marketing Manager who believes in the power of graphic design. A marketing professional who can create content that drives engagement and grows our audience while serving as a company brand ambassador. You will also be tasked with the support, analysis, and implementation of marketing strategies and initiatives for a stabilized portfolio of properties.
Essential Duties
- Manage portfolio marketing strategies to support leasing efforts and occupancy goals.
- Work with and support operations team and onsite teams with internal marketing tools, including set up, training and adoption of said tools.
- Create and analyze marketing mix for each community to ensure it meets the individual occupancy needs. Specifically focusing on traffic volume, quality of leads, and conversion.
- Oversee and assist with new communities’ onboarding for marketing items; website, ILS, social, paid search, tracking numbers, copy, concessions, reputation, and others marketing tools.
- Analyze and review marketing KPIs. Report findings to regional manager with recommendations as needed.
- Prepare for and participate in scheduled calls with onsite team members, regional manager, and other departments as needed or requested.
- Support outreach marketing efforts, resident referral efforts and community events.
- Research new marketing vendors and technology that come to the multifamily space, brainstorm with marketing team on new ideas and new opportunities to enhance our marketing presence, reach and strategy.
- Maintain thorough understanding and be the internal expert of marketing programs and tools.
- Maintain a thorough understanding of marketing conditions and competitive landscape in assigned portfolio.
- Assist in New Business initiatives as requested.
- Assist in varies marketing projects as needed or requested. Attending vendor calls as needed or requested.
Qualifications
Bachelor’s degree in marketing, communication, public relations or another relevant field is preferred.
Benefits
Requirements :
