What are the responsibilities and job description for the Account Executive position at The Baltimore Sun?
The Baltimore Sun, an award-winning news organization, seeks a dynamic and results-driven Account Executive to join our advertising sales team.
As an Account Executive, you will play a key role in driving sales and creating impactful marketing campaigns for target businesses and organizations. In this role, you'll be responsible for identifying client’s needs and providing consultative solutions. Collaborating with internal teams, you’ll implement proven strategies that foster long-term, successful partnerships.
Essential Functions
- Works independently, making sound business decisions related to achieving revenue goals.
- Actively prospect new accounts, assess client needs, create proposals, close sales, and manage client expectations.
- Maintains a robust sales pipeline in CRM, provides reliable forecasts, and consistently meets or exceeds sales quotas.
- Analyzes client objectives to create tailored ad solutions, aligning with budgets and campaign goals.
- Owns the full sales and retention cycle, collaborating with account analysts, client services, and ad operations teams.
- Regularly meets with clients to review campaign progress, budgets, and develop new strategies.
- Creates impactful sales presentations, using market data to showcase product benefits and campaign effectiveness.
- Expertly explains product features, benefits, and packages, matching them to customer needs, and continually learns digital ad solutions.
- Meets deadlines, submits accurate orders, contracts, and sales reports on time.
- Completes post-sale paperwork, including detailed insertion orders, with proficiency in products and digital techniques.
- Monitors competitors and attends networking events to uncover new opportunities and stay current with industry trends.
Education and Experience Requirements
- Bachelor's Degree (or equivalent experience)
- A minimum of 3 years of sales experience (preferably selling Print, Digital, or Linear Advertising)
- Proficiency in Outlook, Excel, Word, and PowerPoint (Google AdWords and Analytics Certification is a plus)
- Self-starter with a true hunter mentality
Compensation
This is a commission-based position where your earnings are directly tied to the advertising revenue you generate. You’ll have the potential to earn unlimited income, with your compensation growing in proportion to your sales performance.
The Baltimore Sun is committed to building a diverse organization that reflects the people it covers and the audience it serves. Candidates are encouraged to highlight new perspectives they can bring to our team.
