What are the responsibilities and job description for the Social Media Specialist position at The Baseball & Softball Dojo?
We are a premier baseball and softball training facility in Wichita, Kansas dedicated to developing athletes at every stage of their careers. Our coaching staff includes former professional and collegiate players who emphasize skill development, mental approach, and building a strong community. We are looking for a creative and motivated Social Media Manager to help grow our online presence, engage with our audience, and showcase the impact of our training programs.
Job Overview
The Social Media Manager will be responsible for planning, creating, and managing content across various social media platforms to enhance brand awareness, drive engagement, and support business growth. This role requires a passion for baseball and softball, a strong understanding of digital trends, and the ability to produce compelling content that connects with athletes, parents, and coaches.
Responsibilities:
- Develop and implement a social media strategy aligned with business goals.
- Manage day-to-day content creation, posting, and engagement on platforms such as Instagram, TikTok, YouTube, Facebook, and X (Twitter).
- Capture and edit photos/videos of training sessions, events, and athlete highlights.
- Post updates on upcoming classes, clinics, programs, and facility news.
- Monitor social media trends, engagement, and analytics to optimize performance.
- Interact with followers, respond to inquiries, and build relationships with the community.
- Work closely with trainers and staff to create educational and behind-the-scenes content.
- Run targeted advertising campaigns to drive awareness and program sign-ups.
Qualifications:
- Experience managing social media accounts for a brand, sports organization, or business.
- Strong knowledge of baseball and softball terminology and culture.
- Ability to film, edit, and produce short-form video content (Reels, TikToks, YouTube Shorts).
- Proficiency in social media management tools (e.g., Canva, CapCut, Adobe Suite, Meta Business Suite).
- Strong writing and communication skills for captions and engagement.
- Self-motivated with the ability to work independently and meet deadlines.
- Basic knowledge of analytics and reporting tools to track engagement and reach.
Preferred Qualifications:
- Experience with sports marketing, athlete branding, or coaching.
- Understanding of social media advertising (Facebook/Instagram Ads, Google Ads).
- Familiarity with livestreaming or podcast promotion (optional).
Job Types: Full-time, Part-time, Internship, Contract
Schedule:
- Choose your own hours
Ability to Relocate:
- Wichita, KS 67212: Relocate before starting work (Required)
Work Location: In person