What are the responsibilities and job description for the Roofing Company Advertising Director position at The Best Roofing company of it's kind in Detroit?
Company: The Best Roofing Company of Its Kind in the Detroit Market. A 30-year-old family-owned business providing roof replacement, storm restoration, siding, and gutters.
Candidate MUST Have experience designing, coordinating and managing all Advertising and Marketing Including digital marketing campaigns heavily focused on lead generation.
Position: Director of Marketing & Advertising is a Senior Level Manager with experience managing multi million dollar budgets and a marketing and advertising team including digital marketing/social media. The marketing manager will direct lead gen and revenue initiatives. This position plans, manages and executes all marketing and advertising initiatives leads the brand’s strategic marketing efforts, focusing on direct engagement with homeowners in the competitive home improvement industry. This role is crucial for driving brand recognition and lead generation through a mix of digital and traditional marketing channels.
• Plan and execute marketing strategies including conventional and social media and digital campaigns including creative and video development. Oversee significant marketing investments, ensuring optimal allocation and return on investment.
• Develop and execute a broad range of marketing initiatives, including digital (SEO, PPC, OTT, social media, email), traditional (broadcast, radio, print), and direct-to-consumer (D2C) strategies that directly engage homeowners and enhance brand penetration.
• Use web analytics tools to measure campaigns success across all platforms
Required Skills and Requirements:
• Ability to design, create marketing and lead development campaigns to homeowners
• Project manage workflows for marketing campaigns – social media/digital (landing pages)/QR codes, etc.
• Bachelor’s degree in Marketing, Communications, or related field, Masters degree preferred.
Experience:
• 10-15 years of marketing and advertising management and media experience with Home Improvements
Position Offers:
• Competitive Compensation-Salary
• Career Growth
Please submit your resume along with a brief explanation of why you feel you would be qualified for this position.