What are the responsibilities and job description for the VP, Healthcare position at The Bliss Group?
Who we are:
The Bliss Group is an analytics-driven marketing communications firm that is centered on strong values and a commitment to training you to accelerate your personal career development. Our continued growth is opening up new opportunities for all levels within our firm, particularly in health care. We are always looking for team members who are passionate about our industry, our clients and making a difference in our society.
Position Overview:
The Bliss Group is seeking a sharp and dynamic Vice President to join our Healthcare practice. This VP will have the opportunity to serve as the lead strategist and senior oversight of accounts within our Healthcare client portfolio and join the firm’s senior leadership team, helping us chart a path for growth and influence the Bliss culture.
The VP must be adept at finding and telling B2B, B2B2C and B2C health stories and must have a thorough understanding of integrated marketing and communications to provide counsel on media relations, content marketing and reaching buyers at every stage of the marketing funnel. The right candidate will be a strong client relationship manager, leader of teams, and have an eye toward maintaining standards of excellence throughout our work, in partnership with Healthcare practice leaders.
Responsibilities include but are not limited to:
- Serve as the day-to-day strategic lead for select Healthcare clients managing both strategy and execution
- Develop and edit strategic marketing and communications plans and program recommendations
- Lead team to develop and edit content (surveys, insights, bylined articles, infographics, internal and external marketing collateral and other materials), serving as “final eyes” and maintaining high standards of excellence in quality of work.
- Develop media relations strategies, goals, media targets and pitch angles; pitch the media
- Maintain budgets and manage reporting for client and internal purposes
- Lead and/or participate in client presentations
- Identify and nurture opportunities for organic growth and generate new leads. Steer new business proposals through strategy, exceptional research, and content development
- Become immersed in Bliss capabilities and key offerings to identify opportunities for our clients to better achieve their goals
- Manage staff performance and coach for success
- Serve as a thought leader on client teams and across healthcare, demonstrating industry or media-driven knowledge that adds value to the client and Bliss
- Advise on firm direction and suggest ideas to contribute to growth
Qualifications:
- 8-10 years of relevant public relations/marketing experience within the healthcare industry. Preferably B2B. Agency experience is a plus.
- Experience leading accounts, motivating team members and building strong client relationships, including developing and coaching junior talent
- Exceptional writing, communication, and presentation skills
- Able to grasp and explain complex concepts to a variety of audiences
- Keen understanding of agency and business operations, including managing budgets, staffing and supervising
- Has strong media relations/pitching skills and established relationships
- Demonstrated experience and success as a mentor, teacher and supervisor
- Thrives in a highly-collaborative, client-service driven environment
- Able to shift priorities against changing client and team needs
- Positive, professional and flexible attitude that lends itself to quality client service
- Delivers and accepts feedback professionally
