What are the responsibilities and job description for the Group Copy Supervisor (HCP) position at The Bloc?
Group Copy Supervisor - HCP
About :
A full-service health and wellness creative agency aspires to drive healthy change. Founded in 2000, The Bloc has since remained one of the largest independently-held advertising agencies in the US. With an established network of like-minded, independent agencies across 17 countries, The Bloc continues to be globally recognized for creativity and innovation in the health space. Specialty areas include HCP (healthcare professionals) and DTC (direct to consumer) promotion, with supporting strategic services such as planning, digital experience, payer and medical.
The Role
The Group Copy Supervisor will be responsible for generating ideas and running the day to day of the brand through to the finished product. The Group Copy Supervisor works closely with creative and account teams to ensure adherence to client's marketing strategies and objectives within specified deadlines. The Group Copy Supervisor supervises junior writers on projects and works with an Art Supervisor in partnership to generate concepts.
Responsibilities
Strategic Thinking
Full understanding of client's marketplace and can evaluate work in light of current marketing environment
Assists with tactical plan development
Maintain awareness of budget requirements. Insure the best visualization of the product while staying within budget limits
Alert Account Services in advance when work exceeds budget and obtain appropriate approvals to follow through
Participate in strategic and tactical meetings with client and account management to develop effective advertising campaigns reflecting the clients objectives
Participate in "brainstorming" team meetings
Execution
Review and proofread all materials for consistency with editorial markups
Present creative work to clients
Skillfully produces work across all channels
Both manages and works independently while juggling multiple projects
Organizes thoughts effectively and communicates them well
Places emphasis on quality control and adherence to deadlines
Exhibits decisive problem solving ability
Relationship Management
Provide support and supervision to copywriters on account(s)
Follow-though and communicate with art team, producers, and editorial departments to ensure smooth flow of jobs to meet deadlines
Develops strong internal relationships with creative supervisors and account counterparts
Has a solid client relationship; actively leads interactions with clients and forges bonds with stakeholders
Business Management
Check and approve all visual materials through all stages of pre-production and production
Participate in new business presentations
Establish rapport with client and be able to present ideas in an organized, professional and effective manner
Proactively solve client problems
Maintain quality control over all copy elements
Copy should support layouts with attention-getting techniques and compelling storytelling
Requirements
5 years of healthcare advertising agency experience
BA degree (Advertising, Communications, English, Biology, Neurology, Oncology and Genetics or related field preferred)
A proven track record of creative ability and judgment, successful client contact experience, the ability to work collaboratively with account management, excellent presentation skills, successful experience in managing creative teams and multiple accounts, and the commitment to go the extra mile in time and effort to produce the very best work
Portfolio available for consideration
The Bloc provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
