Retail Media Manager

This is a position for a collaborative, curious, and personable Retail Media Manager who is passionate about developing and executing effective advertising strategies for our clients. As part of our team, you'll work with a group of dynamic learners and problem-solvers to create and implement multi-retailer pay-per-click campaigns that truly stand out. We need someone who is not only a strategic thinker but also an excellent storyteller who can craft compelling narratives that resonate with our clients' target audiences. You'll be responsible for bid management and optimization, as well as analyzing performance metrics to continually refine and improve our campaigns.

We're looking for a natural leader who can work well with others and isn't afraid to take on new challenges. As a Retail Media Manager, you'll have the chance to collaborate with other team members and clients to share insights and innovative ideas that drive results.

Bluebird prioritizes the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members and business.

Responsibilities:

• Design, collaborate, develop, and execute media and advertising plans to support client marketing strategy, message, KPI goals and objectives with clients and retailers.
• Assume full responsibility for managing the entire meeting lifecycle (client meeting preparation, communication, timeline updates, agenda creation, etc.) and accountable for next steps for your client set and direct reports client set.
• Expertise in how all ad types (self-serve, managed, display) work together across all retail media.
• May have responsibility to provide leadership, guidance, and oversight to a team, managing work assignment, financial responsibility, providing assistance and instructions as needed, and ensuring their successful performance.
• Present data, discuss problems tactfully, and make recommendations with accountability, while monitoring and analyzing performance metrics to identify areas for improvement and implementing effective solutions.
• Ability to story tell and articulate retail media opportunities by using multiple sets of data such as category data, competitor analysis, owned sales, owned advertising performance data, and more.
• Recommends new media strategies, platforms, automation, and channels for future campaigns both externally and internally.
• Communicate with external partners to gather information, influence decisions and address complex problems by consulting with other pillars, promoting collaboration and ensuring objectives are met.
• Ability to handle the impact of errors on the company's prestige, relationships, and end results.
• Responsible for operating margin of your client set.

Desired Qualifications:

• Bachelor's degree (or experience equivalent to four years of college) in a related field
• 5 years of related work experience preferably in ecommerce, retail, or CPG
• 2 - 4 years Pay per click advertising (retail media) experience required.
• Experience developing retail media strategies.
• Demonstrated ability of excellent sound judgement, professionalism, and effective (verbal & written) communication
• Entrepreneurial Spirit – the ability to pivot quickly, a curiosity to learn, and a sense of ownership and confidence in leading clients and cross functional partners.
• Strong organizational skills and attention to detail.
• Excited about a fast-paced environment that changes quickly and at ease with adapting to varying technology.
• Excellent in Microsoft Office Suite - specifically in PowerPoint & Excel
• Ability to both take and give constructive feedback as a tool for professional growth.
• Proven track record of managing people effectively by providing a clear vision, conflict resolution, and development opportunities to ensure the success of your team.
• Understands financial responsibility and the management of funds and inventory.
• Excellent project management ability
• Tact and reasoning in discussing problems, presenting data, and making responsible decisions.
• Exudes the character traits: hungry, humble, EQ, excellence, transparency, relationship, ownership & teamwork.