Marketing Executive

We are seeking a dynamic and results-driven Sales and Marketing Executive to join our team. The ideal candidate will be responsible for developing and implementing effective marketing strategies that enhance our brand presence, drive engagement and generate leads. This role requires a blend of creativity, analytical skills, and a passion for sales and marketing. The Sales and Marketing Executive will work closely with various departments to ensure cohesive messaging and branding across all platforms.

At The Bookkeeper we believe in hiring talented individuals and investing in their future by providing opportunities for career growth while also enabling our team to maintain the work life balance they seek.

Responsibilities:

• Develop and execute comprehensive marketing plans that align with business objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Prepare marketing sales and trend reports.
• Manage social media marketing efforts, including content creation, scheduling, and engagement.
• Oversee digital marketing campaigns, including email marketing and e-commerce initiatives.
• Utilize analytics tools to track campaign performance and optimize strategies based on data insights.
• Actively take part in marketing campaigns and organizing meetings and conferences.
• Understand brand guidelines and consistently implement the brand voice across all channels and marketing materials.
• Monitor industry news and submit reports on emerging trends to management
• Create engaging content for print advertising, website updates (using WordPress), and other promotional materials.
• Generate leads, follow up on inquiries, and qualify prospects through outbound calls, emails, networking events, and social media outreach.
• Support internal communication campaigns to effectively distribute key information.
• Maintain Client relationships and use client feedback to ensure client satisfaction.
• Collaborate with the design team using Adobe Creative Suite to produce visually appealing marketing collateral.
• Assist in budgeting for marketing projects and ensure adherence to allocated resources.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 3years of experience as a marketing strategist, marketing manager, or similar role.
• Knowledge of marketing concepts and principles.
• In-depth understanding of digital and social marketing best practices.
• Creative thinker and data driven.
• Proven track record of project management and strong attention to detail.
• Excellent copywriting, editing and proofreading skills.
• Proficiency in MS Office, including Word, PowerPoint and Excel.
• Working knowledge of content management systems and automated marketing software.
• Strong communication and interpersonal skills.
• Excellent organizational and time management skill.
• Strong knowledge of social media platforms and their advertising capabilities.
• Proficient in analytics tools to measure campaign effectiveness and ROI.
• Experience with email marketing tools and best practices for audience engagement.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• 401K with Employer match
• Paid Time Off