COOP Social and Digital Communications

Job Description

We are currently hiring a Social and Digital Communications Co-op-at our Samuel Adams Brewery and Taproom

The Social and Digital Communications Co-op-Samuel Adams Brewery and Taproom will assist in executing digital communication plans for Samuel Adams hospitality locations in Boston including supporting social media content creation, managing online communities, and collaborating on event communication strategies. The intern will also help track and analyze social media performance, produce reports, and ensure up-to-date listings on various platforms. This role involves working closely with senior team members to drive brand awareness and engagement.

What you’ll brew:

• Assist in executing the digital communications plan for both Boston Samuel Adams locations, including social media posts, newsletters, and other digital communications, while adhering to brand guidelines.
• Support the creation of content for social media, including Instagram posts, reels, stories, etc., collaborating with the local team to create engaging content.
• Help manage the online social community by responding to direct messages, commenting on posts, and sharing user-generated content.
• Assist in creating content and copy for bi-weekly newsletter communications, highlighting onsite events, weekly programming, upcoming beer releases, available merchandise, etc.
• Track and analyze social media posts and newsletters, responding to analysis and consumer trends, and assist in producing monthly reports of strengths, opportunities, and action items.
• Work with the Events and Rentals Marketing Specialists on communication strategies surrounding events, programming, rentals, tours/tastings, etc., to drive awareness and foot traffic.
• Ensure up-to-date listings on all online calendars and websites and local third-party newsletters for events and marketing programs.
  
  

Minimum Qualifications:

• Must be a student currently enrolled in a Bachelor's degree program in Marketing, Management, Communication, Digital Marketing, Public Relations or Business Writing,
• Student must be 21 years of age.
• Must be able to commit to a 6 month Co-Op Cycle - July- December
• Working knowledge of Instagram, Facebook, Excel, Word, and Outlook
• Excellent customer service, interpersonal and communication skills
• Ability to be attentive to all aspects of the manufacturing environment while working
• Professional attitude and demeanor
• Must be self-motivated and proactive
• Ability to work independently and as part of a team
• Ability to lift at least 35 lbs.
  
  

Some Perks:

When candidates join Boston Beer’s Early Talent Program, Brew Your Future, our early talent coworkers are empowered with impactful projects and learning sessions that contribute to real business outcomes, in addition to an inclusive, welcoming experience. There are many employee resource groups they can join and development training programs they can participate in. Our Early Talent program is made up of hands-on training in the office and at its breweries. Interns and Co-ops have the chance to meet with leaders at weekly lunch and learns to give them more insight into different parts of the business as well as skill building sessions. Each co-op and intern are encouraged to have weekly 1-on-1 check-ins with their manager to ensure their goals are aligned, and they are on the path to be successful at their time with Boston Beer. They are also required to do a final presentation that they present to the business leaders at the end of each cohort to demonstrate what they have learned.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.