What are the responsibilities and job description for the Digital Marketing Manager (On-site) position at The Brand Amp?
Paid Digital Marketing Manager
WHO ARE WE?
How we bill ourselves: The Brand Amp is an integrated marketing agency with focuses in Public Relations, Social Media, Content Production, Paid Digital Advertising, Influencer Marketing and Event Marketing.
What we are: Creative problem solvers. We’ve built our agency from a sole competency in Public Relations to being experts in multiple, interconnected fields as a way to solve problems our clients run into. We take pride in being a trusted part of our client’s team and that mentality has built long-standing relationships across every major industry.
WHAT ARE WE LOOKING FOR?
The Paid Digital Marketing Manager is a client-facing position that is responsible for working within a team structure to strategize, execute, and report on multiple digital advertising platforms. The ideal candidate must have a strong ability to multi-task and independently problem-solve in a fast-paced environment while meeting tight deadlines.
If you’re an experienced Paid Digital Marketing Manager with a passion and understanding of digital marketing for brands and desire to grow professionally and work with a winning team, then apply for this opportunity!
What You’ll Do:
• Manage the day-to-day client interaction and act as a liaison between client and internal/external team members
• Help develop, create, and optimize multiple clients’ campaigns across platforms with our team
• Think creatively and outside the box to create powerful campaigns and strategies for brands that go beyond just a single platform (cross-channel marketing and effective remarketing)
• Handle researching, copywriting, campaign set-ups, optimizing, testing and interpreting data to drive better results
• Create compelling end-of-month and ad hoc reports with explained outcomes, findings, new ideas, and actionable recommendations
• Identify and/or interpret clients’ business, brand and campaign goals
• Work on multiple projects with varying deadlines, following different processes and procedures per Company guidelines
• Exercise an ability to follow-through on projects and drive them to completion, with strong attention to detail, organization and time management skills
• Work with creative to develop ads for A/B testing
• Contribute to team brainstorms as well as assist in special projects and administrative assignments as needed
• Stay up to date in the latest digital marketing trends regarding tools, platforms, updates, and strategy
• Thrive in a fast-paced environment with changing client direction, goals, and deadlines
• Become proficient in new skills and platforms to further your expertise and value to clients and the Company
• Travel for Company/client occasionally when needed
What Qualifies You:
• Bachelor’s Degree in Business, Marketing, Communications, Marketing or related field
• 3 years of relevant agency experience
• Excellent organizational, communication, and interpersonal skills
• Strong verbal and written presentation abilities
• Google Ads Certifications (have at least 1 current Google Certifications)
• Deep understanding of Google Ads (Search, Display, Shopping, Pmax, & YouTube), Microsoft Ads, Meta Ads, TikTok Ads, GA4, Google Tag Manager, LookerStudio, & Supermetrics. Experience with GMP/SA360/GA360/DV360, GA360, SEO, CTV, CRO, and graphic design/photoshop abilities are a plus
Job Type: Full-time in office. Our company in based in costa mesa CA, with offices in Chicago and Atlanta.