Senior Social Media Manager

The Brand Guild is a full-service communications agency that crafts and tells the stories of some of the most exciting and iconic brands in the country. We are looking for a Senior Social Media Manager with a refined aesthetic, deep creative expertise, and a great eye to drive social storytelling, content strategy, and digital engagement across platforms for our portfolio of lifestyle consumer and hospitality brands. This role requires a trend-savvy, visually sophisticated thinker who thrives at the intersection of brand storytelling, content creation, and audience engagement.

As a key leader within the social team, this individual will own the creative vision for social media, direct content production, and shape high-performing digital campaigns that elevate the many brands we work on. They will have a keen eye for detail, a pulse on emerging cultural and design trends, and a strategic mindset to translate brand narratives into compelling digital moments.

Note: This role can be based in our NYC or Washington, D.C. office.

You Are:

• A trend-forward storyteller who can craft a brand identity that captivates and converts. 
• A strategic yet creative thinker who blends artistic vision with data-backed performance insights.
• Someone who obsesses over every pixel—whether it’s a video transition, a color grade, or a type treatment. 
• A cultural tastemaker who intuitively understands design, luxury, fashion, and lifestyle aesthetics.
• An individual who thrives in a high-expectation agency creative environment. 
• A person with a passion for client management who takes pride in the communication and quality required to deliver ‘white-glove service’ to clients.

You Will:

Creative & Content Leadership

• Define and execute the creative direction for social media, ensuring a visually compelling and brand-aligned presence across platforms.
• Produce high-end, visually striking content, including short-form video, photography, GIFs, and graphic assets.
• Lead and execute video shoots, video storytelling, and content styling, ensuring a refined, modern aesthetic.
• Develop best-in-class social templates, creative toolkits, and visual guidelines to scale content efficiently.
• Identify and activate innovative storytelling formats to engage audiences in fresh, meaningful ways.

Social Strategy & Execution

• Lead 5-7 accounts that span across national consumer brands, hotel properties, CRE, and more
• Craft editorial and campaign-driven content strategies, ensuring a cohesive narrative across platforms.
• Own production of 5-7 content calendars per month, balancing brand messaging, cultural moments, and real-time activations.
• Experiment with new content formats, aesthetic trends, and interactive features to push creative boundaries.
• Stay ahead of platform evolutions, trend cycles, and industry shifts, infusing innovation into every campaign.
• Manage day-to-day relationships with clients
• Oversee post scheduling, community management and back-end reporting for assigned accounts

Brand Growth & Community Engagement

• Apply an obsessive attention to detail to brand storytelling, ensuring every post is intentional, elevated, and impactful.
• Engage with a discerning, design-conscious audience, ensuring content resonates with high-taste-level consumers.
• Oversee influencer collaborations, UGC curation, and digital partnerships, ensuring alignment with brand aesthetic and values.

Analytics & Optimization

• Use performance insights to refine creative direction, content strategy, and campaign execution.
• Monitor engagement metrics, platform trends, and creative benchmarks to optimize content performance.
• Identify opportunities to test new creative approaches that increase audience connection and brand affinity.

You Have:

• A minimum of 5 years of experience in social media, content creation, or digital marketing within a high-aesthetic agency environment (fashion, luxury, design, hospitality, beauty, etc.)
• Experience working in a client-facing role, preferably in an agency environment
• A portfolio of work you brought to life on social media
• Creative appreciation and understanding of strong art direction, photography, and design
• Exceptional visual storytelling and brand-building skills with a refined, high-end taste level.
• Hands-on experience with content production, video editing, and social media asset creation
• Proficiency in video editing and graphic design inAdobe Creative Suite (Photoshop, Premiere Pro, After Effects) and/or Canva, CapCut, or etc.
• Strong understanding of aesthetic-driven social media platforms (Instagram, TikTok, Pinterest, etc.).
• Passion for trend forecasting, digital culture, and emerging creative movements.
• Proven ability to work cross-functionally with brand, creative, PR, and marketing teams.
• Ability to define and message strategic initiatives to the client

Why you’ll love working with us: 

• Our employee-centric company culture. We’re a passionate, hardworking, supportive, and empathetic team who takes every opportunity we can to recognize and reward great work. Our commitment to our employees is reflected in everything we do - from our interest-based #slack channels and team engagement events to our focus on work/life boundaries and creating an inclusive work environment.
• Our focus on employee-growth. At The Brand Guild, we believe every member of our team deserves a clear path to growth. That’s why we offer an annual professional development stipend, unlimited access to LinkedIn Learning and internal training via our TBG U programs among other professional development opportunities. 
• Our benefits. We offer fully paid medical, dental, and vision insurance, flexible spending accounts (FSA), disability insurance, life insurance and a 401(k) with company match.
• Our focus on rest & renewal. We offer a comprehensive PTO package (including days for vacation, sick leave, mental health, religious observance, bereavement, miscarriage, jury duty, and election-related volunteering) as well as generous paid family leave.
• Our flexible work model. We have returned to our offices in a hybrid model, giving our teams flexibility they need to work most efficiently.
• Our amazing roster of clients. We partner with purpose-driven clients who have a clear mission, and we share their passion for their brands.

The Brand Guild is an equal opportunity employer. Qualified candidates will be considered for employment without regard to age, race, sexual orientation, gender identity or expression, national origin, physical or mental disability, political affiliation, veteran status, religion, or any other characteristic protected by laws or regulations. Should you require assistance or accommodation due to a disability during the hiring process, please send an email to careers@thebrandguild.com. 

Salary : $80,000 - $92,000