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Sr. Associate Brand Manager - Small Format

The Campbell's Company
Camden, NJ Full Time
POSTED ON 3/7/2025
AVAILABLE BEFORE 5/7/2025

Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell's offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

  • You will set the agenda for growth strategy in small format channels.

  • You will drive the execution of growth strategy in small format channels.

What you will do...

  • Work closely with the Director of Channels Marketing to identify channel-led growth strategies for the Campbell Snacks portfolio - with a focusing on Dollar, Convenience and Limited Assortment retailers.

  • Drive portfolio optimization, including the launch and scaling of new items across Small Format retailers to accelerate division growth.

  • Lead cross functional teams through the commercialization process of existing and future Small Format projects to deliver commercially and financially viable offerings.

  • Work closely with Sales Strategy and Brand teams to ensure demand forecast accuracy of Small Format items, adjusting as appropriate based on category, channel, and brand trends.

  • Own performance reporting for the channel, providing a monthly business review to key stakeholders with recommended actions to fuel growth across the portfolio.

  • Partner with Category Management and Sales Strategy to develop best in class selling materials to engage retailers on new offerings, focusing on the consumer need and category opportunity.

  • Provide strong leadership to create direction and inspire greatness with cross functional teams; a "can do" attitude will be necessary to overcome obstacles and motivate the team to deliver strong results.

  • Support the Director on development and prioritization of the 3-year innovation pipeline for Small Format to drive sustainable growth.

Who will you work with...

  • Brand Teams

  • Sales Strategy & Field Sales Teams

  • Finance Team

  • Supply Chain & Commercialization Teams

What you will bring to the table...

  • Bachelor's Degree required.

  • 3 years experience in consumer brand management.

  • Strong experience with POS/Panel Data to inform strategy and decision-making across multiple functions to drive growth.

  • Proven track record of driving profitable growth from product innovation: concept to commercialization.

  • High caliber leadership - taking accountability, inspiring trust, fostering collaboration, and driving organizational alignment.

  • High level of curiosity about the marketplace, competitors, consumers, and product/ingredients.

  • Ability to easily maneuver between high-level strategic thinking and flawless execution.

  • Exceptional communication - clear and concise; recommending and influencing, storytelling and presenting.

  • Excellent analytical skills and business/financial acumen.

It would be great if you have...

  • MBA

  • CPG and/or food CPG experience

  • Previous Field Sales or Sales Strategy experience

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

$119,600-$171,900

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

 

Salary : $119,600 - $171,900

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