What are the responsibilities and job description for the Marketing Assistant position at The Cannabis Business Advisors?
Marketing Assistants support the digital media staff to develop and implement outreach and promotional campaigns to boost brand engagement and increase revenue. The duties and responsibilities of a Marketing Assistant include:
- Assist with the design and execution of social media campaigns
- Create weekly and monthly editorial calendars to promote company brands on various social media websites
- Create and distribute content such as blogs, infographics, videos, and press releases on social media and traditional news outlets
- Support marketing team at live and online events
- Perform marketing research
- Respond to comments and DMs on social media platforms
- Brainstorm and research ideas for original content
- Create compelling graphics to share across social channels
- Write social media captions that speak to the company’s target audience
- Help create and edit short-form videos
- Develop new strategies for increasing engagement
- Assist with photo/video content shoots
- Ensure brand message is consistent
- Pursuing or recently completed a degree in a relevant field
- Social Media Proficiency
- Familiarity with Microsoft Suite (Word Doc, Excel, Powerpoint, etc.)
- Knowledge of tools like Mailchimp, Hootsuite, HubSpot Marketing is a plus