What are the responsibilities and job description for the SVP, Performance Marketing position at The Capra Project, Inc.?
SVP, Performance Marketing
The Wonder Project seeks a Senior Vice President to establish and lead its performance marketing group. Reporting to the Chief Marketing Officer, this executive will have the unique opportunity to develop strategies and build out a team to market a new direct to consumer offering. The Wonder Project has over $100 million in initial funding, with investors / partners that include Amazon, Lionsgate, Jason Blum, The Chosen creator Dallas Jenkins and UTA.
About Wonder Project
We are excited to introduce Wonder Project, a transformative new media company for the global faith and values audience. We understand the profound impact that stories have on our lives, and our purpose is to tell stories that restore faith in things worth believing in that will endure for generations. Guided by the principles of courage, collaboration, excellence and service, we strive to see the world through different perspectives, recognizing that empathy fosters understanding and unity.
We are looking for motivated team members who are passionate about their craft and hungry to make a meaningful impact through their work. On our team, we value creativity, curiosity, kindness and a bias towards action. Those with a desire for growth, experience and opportunity who can excel in a dynamic and lean organization will fit right in. We welcome you to join us on this journey, where our work is a testament to our unwavering commitment to restoring faith in things worth believing in.
About the Role
The SVP of performance marketing will build out a team and create strategies for a well-funded startup with a deep roster of executive talent. You will work closely with leaders who hail from Hulu, YouTube and Netflix to develop an audience for a new mission driven media venture that will target a market that is currently underserved and ripe for growth.
The core of this role will be to develop and grow a loyal audience for Wonder Project. As the head of performance marketing, you must have a deep understanding of content marketing. You know what drives consumer decisions in digital media consumption, and have a track record of success in this highly competitive space. You will develop and lead performance marketing, CRM, product marketing, and data / analytics for our consumer offering. Not only are you a skilled marketer who can build a roadmap that will achieve rapid growth, but you are also a leader who manages with kindness and respect. You understand that successful teams operate with clear communication, clear direction and innovative thinking. You are experienced in establishing best practices for creating a high-performing, effective team.
Location : Austin preferred, LA possible
Responsibilities
Drive customer acquisition, grow market share and establish branding for Wonder Project's consumer offering
Work with the executive team to build out the short and long term strategic marketing plans, including KPIs, goals and objectives that define, track and measure success
Hire, manage and mentor marketers and agencies that will execute the plans and deliver on ambitious goals
Establish and manage budgets, working closely with business development and finance to balance fiscal responsibility while achieving high growth
Develop and execute the go-to-market plan for launch, year one and beyond
Build and oversee performance marketing and subscriber acquisition, including all media spend, SEO / SEM and ROI analysis. Work with the finance / business analysis team to develop, refine and maintain a comprehensive subscriber acquisition model, including LTV, CAC, TAM penetration and seasonality with sensitivity / scenario analyses
Build and oversee CRM and product marketing, including creating and implementing CRM and product marketing strategies, messaging and branding
Develop brand awareness through paid and organic channels. Oversee creative branding and original / licensed content marketing efforts for streaming service
Manage relationships with internal and external stakeholders, and with all agencies, consultants and vendors
Requirements
12-15 years of marketing leadership experience with at least 5 years of digital marketing leadership
Deep understanding of DTC entertainment, content marketing, media and / or subscription marketing
Experience leading and inspiring marketing teams, with strong experience in performance / growth marketing leadership required
Strong analytical and financial skills with experience overseeing and delivering on substantial budgets. Experience implementing and managing analytics platforms / software packages
Exceptional communication skills, both on a business level, and in the ability to understand how best to communicate with consumers
Ability to prioritize, project manage, organize and deliver on timelines, goals and objectives
Experience working with and managing external vendors, agencies and creative talent
Creative thinker with leadership experience in audience development, social media and / or branding
Respect and understanding of the the Wonder Project audience
Proven ability to grow audiences and revenue
Experience building teams and working in a high-growth environment
Salary & Benefits
Salary Range : $325,000 - $425,000
Equity participation in management option pool (Series A company)
Benefits, FSA, 401k
The Wonder Project, Inc. is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, The Wonder Project, Inc. will provide reasonable accommodations for qualified individuals with disabilities. The Wonder Project, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
PI259988165
Salary : $325,000 - $425,000
