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Marketing & Proposal Manager (Contract-to-Perm, On-Site)

The Carian Group
Franklin, NJ Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/20/2025

Marketing & Proposal Manager (Contract-to-Perm, On-Site)

Location : Somerset, New Jersey

Job Type : Full-Time, On-Site

About Us

CARIAN is a women-owned consulting and advisory firm exclusively serving the power, renewables, and utilities sectors. We are looking for an experienced, hands-on Marketing & Proposal Manager to drive our marketing efforts, manage proposal development, and help us stand out in the industry.

This is a contract-to-perm opportunity for a skilled professional who thrives in a dynamic environment, takes ownership of deliverables, and can balance strategy with execution. If you're ready to make an impact, we want to hear from you. The role currently has no direct reports and is a hands-on position managing all marketing and proposal activities independently.

Responsibilities

Proposal Management :

  • Lead the development of compelling, high-quality proposals, including RFQ / RFP responses and client presentations.
  • Collaborate with technical teams and leadership to gather input, tailor content, and ensure timely submissions.
  • Create and maintain a proposal content library, including reusable templates, resumes, and project descriptions.
  • Implement best practices to improve proposal win rates and ensure alignment with client expectations.

Marketing Strategy & Execution :

  • Develop and implement marketing strategies to enhance CARIAN's visibility and credibility in the power and utilities sectors.
  • Design and create marketing collateral, including brochures, presentations, case studies, and newsletters.
  • Manage and regularly update the company website, ensuring content is current, engaging, and aligned with branding.
  • Write and manage blog posts, ensuring content aligns with CARIAN's industry expertise and brand voice.
  • Plan, manage, and execute webinars and podcasts, including content creation, scheduling, and promotion.
  • Identify and execute opportunities for thought leadership, including whitepapers, blogs, and industry publications.
  • Industry Representation & Networking :

  • Represent CARIAN at industry events, conferences, and networking opportunities to build relationships and promote the firm.
  • Identify and recommend events for sponsorship, attendance, or speaking engagements.
  • Develop and maintain marketing materials tailored to specific events or audiences.
  • Social Media & Business Development Support :

  • Manage CARIAN's social media presence, including LinkedIn, to promote content, engage followers, and generate leads.
  • Support business development efforts by crafting marketing campaigns and identifying potential leads.
  • Assist in creating client-specific presentations and other materials to support sales efforts.
  • Required Skills :

  • Bachelor's degree in Marketing, Communications, Business, or a related field (required).
  • 5 years of experience in proposal management, marketing, or a similar role in the AEC (Architecture, Engineering, Construction) or consulting industry.
  • Proven ability to manage RFQ / RFP processes and craft compelling, client-focused proposals.
  • Hands-on experience with graphic design tools, including Adobe Creative Suite (InDesign, Illustrator, Photoshop).
  • Strong writing and editing skills, with the ability to create clear, persuasive content.
  • Proficiency in website management tools (e.g., WordPress) and MS Office (PowerPoint, Excel, Word).
  • Exceptional organizational skills, with the ability to manage multiple priorities and meet deadlines.
  • Preferred Skills :

  • Certified Professional Services Marketer (CPSM) designation is a strong plus.
  • Experience in the power, renewables, consulting, data center, or AEC sectors is highly desirable.
  • Familiarity with CRM systems and marketing analytics tools.
  • Knowledge of best practices for digital marketing and SEO.
  • What We Offer

  • Competitive pay during the contract period, with the potential for a permanent position based on performance.
  • The opportunity to lead and execute marketing and proposal initiatives independently in a highly visible role.
  • A collaborative, mission-driven organization committed to professional growth and industry innovation.
  • Why Join CARIAN?

    At CARIAN, you'll take full ownership of the marketing and proposal development functions as a department of one . This is a purely hands-on role with no current direct reports, and we are seeking someone who thrives in this capacity. Should the role evolve with organizational growth, we value candidates who are adaptable and committed to our mission of excellence in the power, renewables, and utilities sectors.

    CARIAN takes pride in being an Equal Opportunity Employer. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, citizenship, gender expression or identity, status as a veteran, and basis of disability or any other federal, state, or local legally protected class.

    As a Woman-Owned Business Enterprise, CARIAN is committed to providing employment opportunities to women, veterans, and underrepresented minorities.

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