What are the responsibilities and job description for the Marketing Specialist position at The CARIAN Group?
Job Description
Job Description
Marketing Specialist
Location : Somerset, New Jersey
Employment Type : In-office
CARIAN is growing! We are a proud, woman-owned management consulting firm providing program / project management, capital project delivery, consulting, and technology solutions to our customers in the renewable energy, power utilities, infrastructure, and transit / transportation sectors.
We are seeking a dynamic and creative Marketing Specialist to join our team on a temp-to-perm basis, with the opportunity to become a permanent team member upon successful completion of the probationary period.
Job Description :
As a Marketing Specialist at The CARIAN Group, you will be at the forefront of our marketing efforts, responsible for driving brand awareness, generating leads, and supporting our business development initiatives. This hybrid role requires a minimum of 3 days in the office and is ideal for a local candidate with a passion for marketing in the AEC industry.
Key Responsibilities :
Proposal and RFP Preparation :
Lead the preparation, design, and submission of proposals, Request for Proposals (RFPs), and other business development documents.
Collaborate with project teams to gather relevant information and ensure all content is accurate, compelling, and aligned with client needs.
Flexibility : Must be able to meet proposal deadlines, which may require working after hours and on weekends.
Social Media Management :
Develop and execute a comprehensive social media strategy to enhance the company’s online presence.
Manage and grow the company’s social media profiles (LinkedIn, Twitter, etc.), creating and curating content that resonates with our target audience.
Website Management :
Oversee the maintenance, updates, and optimization of the company’s website using WordPress.
Ensure the website is user-friendly, visually appealing, and aligned with our brand identity.
WordPress Expertise : Knowledge of WordPress is required for this role.
Client and Customer Outreach :
Coordinate and execute targeted outreach campaigns to engage clients, potential customers, and industry partners.
Develop and maintain strong relationships with key contacts within the AEC industry.
Sales Lead Generation :
Implement strategies to generate and nurture sales leads through various marketing channels.
Track and report on the effectiveness of lead generation activities.
Marketing Collateral Development :
Design and produce all marketing and business development collateral, including brochures, presentations, newsletters, and promotional materials.
Ensure all materials reflect the company’s brand standards and effectively communicate our value proposition.
Graphic Design :
Utilize strong graphic design skills to create visually compelling content for digital and print platforms.
Ensure consistency in all visual elements across marketing channels.
Industry Research and Trends :
Stay up-to-date with industry trends, competitors, and market conditions to inform marketing strategies and tactics.
Provide insights and recommendations to enhance the company’s competitive positioning.
Event Planning and Coordination :
Assist in planning and coordinating company events, including trade shows, webinars, and client meetings.
Manage event logistics, promotion, and follow-up activities.
Qualifications :
Education : Bachelor’s degree in Marketing, Communications, Business, or a related field is required.
Minimum of 3 years of experience in a similar marketing role.
Experience in the AEC industry is a major plus.
Strong proficiency in graphic design tools (e.g., Adobe Creative Suite) is a must.
Experience with website design / maintenance and social media management is highly desirable.
WordPress Expertise : Knowledge of WordPress is required.
Exceptional written and verbal communication skills.
Ability to manage multiple projects simultaneously and meet deadlines.
Flexibility : Must be able to meet proposal deadlines, which may require working after hours and on weekends.
Strong attention to detail and a keen eye for design.
Self-motivated, creative thinker with a passion for marketing and business development.
Local candidates preferred.
CARIAN takes pride in being an Equal Opportunity Employer. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, citizenship, gender expression or identity, status as a veteran, and basis of disability or any other federal, state, or local legally protected class.
As a Woman-Owned Business Enterprise, CARIAN is committed to providing employment opportunities to women, veterans, and underrepresented minorities.
