What are the responsibilities and job description for the The Carpet Guys LLC is hiring: Marketing Specialist in Troy position at The Carpet Guys LLC?

Marketing Specialist

The Marketing Specialist will be responsible for developing and executing a content strategy that enhances our digital presence across multiple platforms. This role will create engaging, high-quality content for social media, email campaigns, website pages, blogs, video scripts, and advertisements. The ideal candidate has a strong background in content creation, digital marketing, and brand storytelling.

Key Responsibilities :

Research : Analyze market data, consumer insights, competitor offers / products to identify trends and opportunities.
Develop Campaigns : Create and execute campaigns for branding, lead generation, and new offers.
Content Development : Create, edit, and publish engaging written and visual content, including blog posts, website copy, email campaigns, social media posts, video scripts, and promotional materials.
Social Media Content : Develop and execute social media strategies across Facebook, Instagram, TikTok, YouTube, and other relevant platforms to increase engagement and brand awareness.
Video & Multimedia Content : Collaborate with the creative team to develop video content, including customer testimonials, promotional videos, and behind-the-scenes brand stories.
Email Marketing : Create and schedule email marketing campaigns to nurture leads, promote offers, and engage past customers.
Event Marketing & Management : Oversee our in-person marketing opportunities to provide the most value per event.
Advertising Support : Assist in the development of paid advertising content for Google Ads, Meta Ads, and other digital campaigns.
Analytics & Reporting : Track and analyze key performance metrics to optimize content strategy and improve engagement.

Required Qualifications, Experience and Education :

Experience in Content marketing, social media management, or digital marketing.

Experience in video content creation and / or working with design tools (Adobe Creative Suite, Canva, etc.).

Basic knowledge of SEO best practices and Google Analytics.

Experience with social media scheduling tools (e.g., Hootsuite, Sprout Social, or Buffer).

Skills & Competencies :

Strong writing, editing, and storytelling skills.

Ability to produce compelling visual and written content for different marketing channels (graphics & videos too).

Understanding of social media trends, algorithms, and engagement strategies.

Ability to work independently and collaborate with cross-functional teams.

Creative mindset with a passion for marketing and content innovation.

Education : Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

Preferred Qualifications :

Basic graphic design or video editing skills.

Experience in home improvement, flooring, or related industries.

Familiarity with CRM and email marketing platforms (HubSpot, Mailchimp, etc.).

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