The General Manager, Sales & Marketing will drive CELINA’s revenue growth by leading strategic sales, marketing, and distribution initiatives. Leveraging CELINA’s robust manufacturing capabilities and resources, the General Manager of Sales & Marketing will optimize assets to expand global market presence. This role requires a visionary leader to align sales, marketing, and distribution operations while preserving the company’s culture during growth.
Are you the right candidate for this opportunity Make sure to read the full description below.
Essential Duties and Responsibilities : include the following. Other duties may be assigned.
Sales Growth and Strategy
- Develop and execute comprehensive sales strategies to expand CELINA’s global footprint.
- Drive revenue through direct sales, agent-based representation, and partnerships.
- Build and maintain strong relationships with key clients at the C-Suite level.
- Lead and manage global sales teams, ensuring training, goal setting, and performance excellence.
- Implement incentive programs to boost employee and agent performance.
- Analyze sales data to identify opportunities and market trends.
Marketing Leadership
Strengthen CELINA’s brand through innovative and data-driven marketing strategies.Optimize pricing strategies and revenue models.Oversee market analysis, competitor benchmarking, and customer segmentation initiatives.Lead targeted campaigns and digital efforts to drive awareness and conversions.Emphasize CELINA’s Made in America focus to build trust and differentiate in key markets.Distribution and Inventory Management
Develop and collaborate with others to oversee a global distribution strategy.Collaborate with operations and supply chain teams to align inventory with sales strategies.Global Market Development
Drive expansion into global and emerging markets.Build and maintain relationships with regional agents, distributors, and representatives.Explore cross-border e-commerce and direct-to-customer distribution opportunities.Ability to travel domestically and internationally.Alignment and Core Competency Utilization
Align sales, marketing, and operations to ensure seamless customer experiences.Leverage CELINA’s core competencies to gain a competitive edge.Collaborate with leadership to refine and implement long-term growth strategies.Qualifications : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Education And Experience
Bachelor’s degree in Business Administration, Marketing, Finance, or a related field is typically required. Master’s degree in Business Administration (MBA) or a relevant discipline is preferred.A minimum of 10-15 years of progressive experience in revenue-generating roles such as sales, marketing, or business development, with at least 5 years in an executive leadership position.Proven track record of driving revenue growth and achieving financial targets in a similar industry or market.Extensive experience in strategic planning, market analysis, and customer acquisition strategies.Demonstrated success in leading cross-functional teams and managing large-scale projects.Experience working in fast-paced, high-growth, or transformative business environments is preferred.Familiarity with data-driven decision-making, CRM systems, and digital marketing tools.Preferred Qualifications
Experience with mergers and acquisitions, international markets, or scaling businesses.Strong industry-specific knowledge or relationships.Ability to travel domestically and internationally.Experience managing global teams and driving results in diverse markets.Certifications in leadership development, strategic sales, or related fields can be a plus.Key Competencies
Strategic Leadership : Ability to develop and implement revenue strategies aligned with overall business goals. Visionary thinking to anticipate market trends and opportunities.Revenue Growth Expertise : Deep understanding of sales, marketing, and customer acquisition strategies. Proficiency in identifying and capitalizing on revenue streams.Financial Acumen : Strong grasp of financial metrics, forecasting, and budget management. Ability to assess and optimize profitability and cost efficiency.Analytical Thinking : Data-driven decision-making skills with expertise in interpreting market and performance analytics. Proficient in leveraging CRM and business intelligence tools.Collaboration And Team Building : Exceptional skills in fostering collaboration across departments. Experience in leading, mentoring, and motivating high-performing teams.Communication And Influence : Outstanding verbal and written communication skills for conveying strategies and engaging stakeholders. Persuasive and confident in negotiations and presentations.Adaptability And Innovation : Flexibility to navigate and lead in dynamic, high-pressure environments. Creative problem-solving abilities to address complex challenges.Customer Focus : Deep commitment to understanding and meeting customer needs. Expertise in enhancing the customer journey and driving satisfaction. Entrepreneurial Mindset. Ability to identify and seize growth opportunities, including market expansions and partnerships. Willingness to take calculated risks and innovate for competitive advantage.Physical Demands : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
The General Manager of Sales & Marketing role primarily involves working in a professional office environment and requires prolonged periods of sitting, frequent use of computers and telecommunication devices, and traveling for customer sites, meetings, presentations, and conferences. The role may also demand light physical activity, such as carrying a laptop or presentation materials.
Work Environment : The General Manager of Sales & Marketing operates in a dynamic, fast-paced environment that requires collaboration across departments such as sales, marketing, and product development. The role often involves high-pressure situations and decision-making in rapidly changing market conditions. Flexibility to manage diverse teams, both onsite and remote, is essential, as is the capacity to cultivate a culture of excellence and accountability.
Work Authorization : CELINA employs those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future are not eligible for hire.
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