Digital Marketing Specialist

POSITION DESCRIPTION

Reporting to the VP of Marketing & Strategic Partnerships, the Digital Marketing Specialist will play a pivotal role in expanding the Chalmers Center’s reach and revenue through effective marketing strategies. This position focuses on implementing and optimizing digital campaigns, creating compelling content, and supporting cross-departmental goals.

The Digital Marketing Specialist will manage day-to-day marketing activities, including email marketing, paid advertising, SEO, social media, and content creation, ensuring alignment with the Chalmers Center’s mission and theological principles. This individual will thrive in a role that translates strategy into tactical execution, gets things done, and collaborates with teams to achieve measurable outcomes.

In addition to being a technically skilled marketer, the Digital Marketing Specialist will serve as a key team member to advance the Chalmers Center’s influence as a thought leader in the Christian poverty alleviation space.

REQUIRED COMMITMENTS

• Committed to the Vision, Mission, and Values of the Chalmers Center.
• Adheres to the Chalmers Center’s Leadership Statement of Belief and Staff Commitments.
• Actively participates in a local church.
• Applies the gospel to all areas of life, including interpersonal relationships.
• Demonstrates humility, unity, and hope while thriving in a team environment.
• Relies on the Holy Spirit and seeks God’s guidance when making decisions.

RESPONSIBILITIES: 

Digital Marketing Campaigns

• Develop, implement, and optimize digital marketing campaigns to grow audience engagement and revenue.
• Manage paid advertising on Google Ads, Facebook, Instagram, and LinkedIn.
• Track and analyze campaign performance, reporting on key metrics.

Content Creation & Management

• Create theologically aligned digital content, including blogs, emails, videos, and social media posts.
• Collaborate with team members to produce content that supports strategic goals.
• Maintain and execute a content calendar to ensure consistent, high-quality output.

Email Marketing & Automation

• Manage email marketing efforts using Salesforce “Account Engagement” (formerly Pardot).
• Optimize campaigns for better engagement, segmentation, and automation.

Website Optimization & SEO

• Work with internal or external teams to optimize website performance and SEO.
• Ensure content is on-brand and aligned with digital marketing campaigns.

Social Media Management

• Plan and execute strategies to increase engagement and follower growth.
• Monitor and respond to audience interactions to build an active online community.

Cross-Team Collaboration

• Partner with other departments to support their goals through digital marketing initiatives.
• Leverage partnerships for co-branded campaigns, webinars, and events.

Monitoring & Reporting

• Measure success against key result indicators (KRIs), including email engagement, website traffic, lead generation, and campaign ROI.
• Prepare regular reports to assess effectiveness and inform future strategies.

QUALIFICATIONS:

Education & Experience

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 2 years of demonstrated success in digital marketing, with a focus on growing reach and revenue.

• Proficiency in tools such as Salesforce (or similar CRM), Google Ads, Google Analytics, and social media management platforms.
• Experience with email marketing platforms, automation tools, and A/B testing.
• Basic graphic design and video editing skills (e.g., Canva, Adobe Creative Suite) are a plus.
• Strong understanding of SEO, SEM, and paid advertising best practices.

• A results-driven mindset with the ability to measure success and optimize strategies.
• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Ability to balance multiple projects and meet deadlines in a fast-paced environment.

• Strong theological alignment with the mission and values of the Chalmers Center.
• A collaborative team player, eager to make a kingdom impact.